Today I'm going to walk through 9 ways to reduce friction on mobile ecommerce sites. In ecommerce, friction means anything that inhibits the customer buying process. When retailers eliminate friction … Read more
Tag: Mobile Commerce
Mobile Commerce Conversion Optimization: 6 Tips for More Sales on Mobile
The first sales numbers of the 2017 holiday season are rolling in, and they confirm the shape-shifting in retail: online sales keep growing. According to The Wall Street Journal, 11/27/2017, "The numb… Read more
8 Ways the Holidays Will Be Different in 2017
As retail transforms, the 2017 ecommerce holiday season stands to encapsulate several themes in the industry's evolution. We can imagine this time in the spirit of alchemy–the holidays are when reta… Read more