In 2012, four friends in Canada, working under the name Shappify (think "apps for Shopify"), released their first app: Product Upsell. They had spent months developing it. Finally, on the day they lau… Read more
Tag: B2B ecommerce
B2B Ecommerce: How It’s Different & How to Succeed
It's a fact: B2B ecommerce (business-to-business) differs from B2C ecommerce (business-to-consumer) in key ways. Yet before we explore how, we want to note that our rules for optimized Product Pages a… Read more