When people start browsing your company's store on their phone or other mobile device, they look to the page headers to help them decide where to go next. Mobile headers are small, but they can pa… Read more
Category: Reducing Friction
Video: How to Structure a Product Configurator That Helps Boost Conversions
When product configurators are done right, they can benefit both customers and retailers. Customers like configurators because they get to personalize products to their preference. Merchants like them… Read more
Video: Optimizing the Search Bar So People Can Find What They Want to Buy
Simply put, when someone enters a product in a site search bar, this person is a motivated buyer. The precise degree of motivation, however, is hard to know. For instance, they may want to browse al… Read more
How Product Photo Zoom Can Make or Break Ecommerce Conversions
As an online retailer, you probably have a love-hate relationship with your product pages. On the one hand, these pages are how your company presents its products to the world. Your team spends time c… Read more
Video: How to Communicate Product Variants from the Category Page
Product category pages are crucial to your customers' momentum in purchasing from your store. The fact that people are on a product category page at all shows they are motivated to buy. Now it's up… Read more
Video: 3 Add To Cart Examples to Consider in Optimizing Store Checkout
At Command C, our area of expertise is helping retailers maximize onsite conversions. All too often we see companies spend a lot of money driving traffic to their online store – only to have custome… Read more