In Shopify's own words, custom Shopify Scripts are small pieces of code that let you create personalized experiences for your online store customers in their cart and at checkout. They are available o… Read more
Category: Platform Talk
4 Data Migration Considerations for Ecommerce Replatforming
It’s nearly impossible to overstate this: a modern ecommerce site is a complex ecosystem. As you evaluate your site, you will not only look at the frontend where your customers view and experience y… Read more
Creating a Better B2B Ecommerce Experience on Hosted Platforms
Wholesale buyers resemble retail shoppers in a fundamental way: they both want an efficient, seamless customer experience. To date, however, most ecommerce innovation has been found on direct-to-custo… Read more
How to Structure B2B Retail on Hosted Ecommerce Platforms
Let’s assume that you’re a business-to-consumer (B2C) retailer who is having strong success on a hosted ecommerce platform, like Shopify or BigCommerce. You’re getting to experience the many ben… Read more
Understanding the 5 Most Common Pain Points of Magento
There are many reasons why Magento is one of the leading ecommerce platforms in the world. For starters, it comes with robust, out-of-the-box functionality. It has nearly infinite flexibility, and ret… Read more
Which Platform is Right for Me?
The engine behind every ecommerce site is its platform. In modern retail, selecting a platform is one of the most important decisions a merchant makes in the course of their business. The platform nee… Read more