Here One Case Study: Solving Multi-Currency with...

Command C and Here One have worked together for years on a few different iterations of the Here One site, but our latest launch highlights some creative solutions to technical challenges we think other Shopify Plus customers might benefit from, too. Project Goals This project represents our ability to think and work creatively within Shopify’s limitations. While this project includes many unique (and mostly under the hood) features, the most significant goals addressed native currency and different (backend) SKUs for the same product. Both goals were accomplished by our technical team. Please do note that the solutions we developed here were only possible because the client is on Shopify Plus. Goal 1: Show Prices in Native Currency Allow customers to view product prices in their native currency as determined via geolocation or self-selection. Then …

By: Sara Bacon
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Shopify Plus Wholesale Is Open for Business

On March 9th, Shopify announced a new Wholesale Channel for its Shopify Plus customers, in a move to support the wholesale industry’s adaption to digital and to serve the company’s growing number of Shopify Plus merchants. Command C has developed many Shopify Plus sites — and we’re not the only ones impressed with the platform’s out-of-the-box capabilities. In 2016, the number of Shopify Plus stores jumped from 1000 to 2500. During the same time, the 20 best performing stores increased sales by 130%. With numbers like these rolling in, Shopify is smart to continue to introduce attractive incentives for its Plus (and potentially Plus) crowd. How does the Wholesale Channel work? The short answer is: through pricing and customer lists. To set up a wholesale shop, you begin by creating separate pricing …

By: Nicole Reed
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Technical Discovery: The What and Why of It...

Requests for Proposals (RFPs) have long been the bane of my existence. Not because I’m lazy and don’t want to write. Nor solely because I’m philosophically opposed to the notion that we should give away our 12 years of experience (over 100, cumulatively) for free. For the record, I don’t think any experts in our industry should do so. My deeper issue with RFPs is that they often tell me precisely the desired solution and its cost. Which means either the client is self-diagnosing or has hired a consultant of sorts, very rarely the person, or persons, qualified (great–if they are) to implement the work. This is bad. For everyone. The problems presented in an RFP – and their solutions – require an in-depth understanding of the client’s business and operations. We are …

By: Sara Bacon
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The Clinton Shop Still Beats The Trump Shop...

Not only does their hair look the same from the behind, but now the Clinton and Trump ecommerce shops resemble each other too! If you’ve been keeping up, you know that Donald Trump changed his losing site and copied The Clinton Shop. Since our focus at Command C is ecommerce, we’ve been analyzing both online stores in the last few weeks. Now that the Donald and Hil are looking quite similar, whose site wins?  Let’s take a dive into the details, because we know that details often make the design. On ecommerce sites, small details impact conversion rates and business success.  Product Descriptions  Clinton’s team has taken the time to make product descriptions interesting. Product descriptions affect conversions. Using emotional language and great adjectives help, according to successful entrepreneur Neil Patel. Don’t just talk about the product, he says. It’s important to connect …

By: Melissa Eggleston
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The Trump Shop Copies Clinton

In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald’s team realized his problem and changed his website. The strategy? Copy The Clinton Shop. Just look at the two home pages now! Trump’s resembles Clinton’s! Homepage Messaging The Trump Shop now has similar messaging on its home page about “history.” Trump: “History is watching us now.”  Clinton: “Gear up for history!” Hey Trump Team, we’d like to see a bit more originality here to distinguish you from Clinton. We dislike copycats in web design – you should stand out from your competition not copy them! Look and Feel Check out the similarity of Trump’s new font choice to Clinton’s. The last iteration of his site leveraged a more classic serif font. Trump’s new site is also using bigger …

By: Melissa Eggleston
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The Trump Shop vs The Clinton Shop

They are both in the 1%. They both live in NYC. Their hair even looks the same from behind! But Donald Trump and Hillary Clinton have noticeably different ecommerce shops. Since we specialize in ecommerce, we decided to compare The Trump Shop and The Clinton Shop. Here’s our evaluation based on four important parts of any ecommerce website. Homepage First impressions are critical for website success. People often make snap judgments about a website within five seconds or even 50 milliseconds. The Trump Shop homepage lacks visual hierarchy and feels cluttered. Fifteen different products are competing for attention. There’s no clear call to action on the page to guide the website visitor. The logo in the upper left corner has tiny letters. It also runs into the navigation bar, which looks unprofessional. The Clinton Shop …

By: Melissa Eggleston
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5 Ecommerce Strategies NOW for More Holiday Sales

Is it 95 degrees where you are also? We know it can be hard to think about the holiday season when it’s beach weather. But for online business owners, summer is the time to plan your ecommerce strategies for the holidays. By the time Q4 rolls around on October 1, your website should be running as smoothly as Santa’s sleigh. If you wait until then to make changes, you risk losing sales due to technical glitches or missed opportunities. You do not want your site to go down or to disappoint customers at any time, but especially not in Q4. Here are 5 ecommerce strategies to consider now: 1. Improve your site performance You can do all the marketing you want, but if your website doesn’t perform, none of it matters. Hurried holiday …

By: Melissa Eggleston
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How Ecommerce Loyalty Programs Work to Increase Revenue...

How do you plan to keep customers returning to your online store? One increasingly popular strategy for ecommerce retailers is to use a loyalty program. Loyalty programs offer customers rewards for frequent purchases. Rewards are typically coupons, free items or special access to new products. We interviewed Charlie Casey, the CEO of LoyaltyLion, about ecommerce loyalty programs. Started in London in 2012, LoyaltyLion aims to give retailers innovative ways to engage and retain customers. Q. What are the benefits of using a loyalty program? A. Two main benefits are to retain key customers and to increase sales. By retaining key customers, stores will increase their repeat purchase rate. Customers may also earn points that lead to rewards that incentivize spending. For example, a percentage off coupon could be an attractive reward that leads to …

By: Melissa Eggleston
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Magento to Shopify Plus Migration: 6 Months Free

Wondering if Magento might NOT be the right ecommerce platform for you? If you’ve been considering migrating to Shopify Plus from Magento, you have an attractive opportunity to consider this summer. Shopify Plus announced last week that through Sept. 30, 2016, you can migrate your existing Magento store to Shopify Plus and receive your first 6 months of service free. That’s worth more than $15,000! They will also take care of your data migration, an important step in a successful site migration. The benefits of Shopify Plus include the following: Fully hosted, cloud-based solution Social, mobile, and conversational commerce Unlimited scale and extensive APIs Dedicated expertise and support Sales tax software included (Avalara AvaTax™) No software upgrades No security patches No application monitoring 24/7 support (in our experience, their dedicated account managers are …

By: Sara Bacon
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The Power of Vulnerability in Business, Part 2

“Oh no, there’s this person on my team I’ve been working with for five years and she doesn’t know this important part of me!” worried Sara. (Last week, we shared excerpts from our founder Sara’s interview on vulnerability. Here’s some important backstory – a “real world” example of the power of vulnerability.) This concern ran through Sara’s mind when she came home from Owner Camp, the retreat for digital/creative studio owners. While there, Carl Smith had asked her to be interviewed about vulnerability in the near future. She had disclosed her sobriety and instigated a really authentic group discussion at Owner Camp. Now home, Sara immediately scheduled a call for first thing the next morning with this member of her team. She shared about her 7 years of recovery on that call. Later …

By: Melissa Eggleston
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Updates to Shopify Admin

Shopify made important updates in the last few days to the sales channels and Home sidebar in the Shopify admin. Here’s a quick summary of the changes you can expect to see: Channels are moved into a “Sales Channels” nest in the admin sidebar nav Sales channel settings are moved to the channel’s menu Channel Overview pages are moved into the Home sidebar Buy Button has a new dashboard Please read the details of Shopify’s announcement on the updates to Shopify Admin. The explanations of how items have moved around are helpful. We hope that the reorganization will make your experience with Shopify even better. Clients, if you have any questions, please check in with us.

By: Melissa Eggleston
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The Power of Vulnerability in Business, Part 1

Do you bring your whole self to your professional life? Is it ok to show when you are struggling? Should you share past experiences that aren’t pretty? This can be a tricky question to answer for both business owners and employees. Our founder Sara Bacon believes that being vulnerable with your team leads to power, connection and authenticity. And she walks her talk. Carl Smith of The Bureau of Digital asked Sara to be interviewed for a podcast recently. In a session at Owner Camp, a retreat for digital/creative studio owners, Carl had listened to Sara share about her sobriety. Carl noticed the effect this disclosure had in encouraging others to share honestly. Sara agreed to be interviewed by Carl—and then had a big realization. We’ll share that story next week, or you can hear it …

By: Melissa Eggleston
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