Your Website is a Communication Ecosystem

Does your website operate as its own, self-sufficient communication ecosystem? Each component of your site (Design, Development and Content) should complement and enhance each other. Just like an ecosystem, nothing exists completely independently.┬áDesign should strengthen identity and also ensure that content remains accessible. Your content should support your key business objectives without sacrificing a friendly user experience. In this post, we’ll talk specifically about language, and the function it serves in creating an effective website. Language is a critical factor that is far too often overlooked. Being that building a solid website isn’t the most inexpensive endeavor, many business owners forego hiring a content strategist or copywriter because this seems like the easiest thing to do themselves. Why not save a couple bucks? After all, who has better knowledge of a company’s …

By: Mary Barbour
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