By Design: My Role at Command C

I’m rolling into my sixth month here at Command C, which seems like a good time to reflect on what it’s been like for me, as  a Fiction Writer, to get involved with a web design team. I’ve learned a lot these past months and been met with many perks and many  challenges (like how I’m currently resisting  the urge to use allegory and metaphor to further explain this feeling). Sara and I crossed paths through a 3rd-degree connection – one of those “Hey I have a friend who has a friend who runs a rad company who needs a copywriter!” kinds of things. I’d worked at tech startups before, but, let’s be honest, writers are not usually the people you want fiddling around with your hard drive. Sara had a different …

By: Mary Barbour
Read More

Your Website is a Communication Ecosystem

Does your website operate as its own, self-sufficient communication ecosystem? Each component of your site (Design, Development and Content) should complement and enhance each other. Just like an ecosystem, nothing exists completely independently. Design should strengthen identity and also ensure that content remains accessible. Your content should support your key business objectives without sacrificing a friendly user experience. In this post, we’ll talk specifically about language, and the function it serves in creating an effective website. Language is a critical factor that is far too often overlooked. Being that building a solid website isn’t the most inexpensive endeavor, many business owners forego hiring a content strategist or copywriter because this seems like the easiest thing to do themselves. Why not save a couple bucks? After all, who has better knowledge of a company’s …

By: Mary Barbour
Read More

Our 7 Step Approach to Web Design

One of the first things clients ask me is “how are you going to do it?” As in, how are you going to build our website? Each design firm has (should have) their own design process. Structurally speaking, the process often seems quite similar from firm to firm, but the meat of the question lies in what’s behind each phase. Over the past six years we have tweaked and tweaked our approach and we have arrived refined a system that gets results. Here’s how we work: 1. Consulting/Scope Phase First things first, there is a lot that goes into a web project even before we agree to work with one another. We will ask you to give us a clear idea of the amount of content you need to deliver and any …

By: Commandc
Read More