web design

Responsive Web Design 101

“Oh, and I want a mobile site, too.” This is a request that web designers hear all the time, and one that can open up a world of pain (and questions).  Do you mean an iPhone-friendly site, or a Blackberry one?  Maybe you meant iPad?  Kindle Fire?  Android?  Some other obscure and/or yet-to-be-invented tablet? But here’s the thing: maybe you don’t actually want a mobile site.  No, really, stay with me.  Because in order to reach the most mobile users, you’d have to have various mobile sites ready for various mobile devices, each with its own set of files and … read more

Posted in: Interface Design · Responsive Design · Top Posts · Web Design · Tags: responsive design · web design · 2 Comments

What Makes an Excellent Small Business Website?

What are the qualities of an effective website for small businesses? I’ve been asking myself this question every day for the past seven years. Here’s what I know separates the good from the bad: 1. 3 F’s: Form Follows Function. Look, I’m a designer. I’m all about smart, timeless design. But let’s be real clear about one thing, unless you do what I do, you’re not selling design. You are selling your product or service, so that thing–whatever it may be–should be the most prominent aspect of your website. Don’t shirk on things like product photography or good writing that … read more

Posted in: Tips · Top Posts · Web Design · Tags: small business · web design · 6 Comments

Web Design Tips: Homepage Design

Is your homepage working for you? There’s a lot to think about in terms of the design of your website’s homepage–and it’s not all just solid design and pretty pictures, though that is important. I’ve boiled it down to three most important points: Tip #1 Where do you want your users to go? Point them there. This is what’s called a “call to action”. Check out our homepage for example. Our work is our most important sales tool, so right away, we want to direct users to our portfolio. As you can see from the screenshot below, we have four … read more

Posted in: Graphic Design · Tips · Web Design · Tags: ux design · web design · web design tips · 1 Comment

Recent Work

A quick update on some recently completed projects… First, a new logo/identity for Paradigm and Paradigm Elements. Paradigm is an experiment creation and data collection software that provides users with the opportunity to establish their own experiments and track results. Here’s a look at their old vs. new identity: Old Logo New Logos created by COMMAND C •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Another recently launched project is the website design and development for The Hurricane Club. The Hurricane Club, the latest endeavor by Fourth Wall Restaurants, is an upscale, modern Polynesian restaurant and tiki bar. “The Hurricane Club is a 350-seat slice of paradise … read more

Posted in: Graphic Design · Web Design · Tags: branding and identity · Logo Design · paradigm · the hurricane club · web design · Leave a comment