Non-Profit Web Design: Acumen Fund

After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX. Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment of time, energy and resources has continued to create awareness and generate funds to better the lives of millions of people around the world. One of the best ways an organization can reach new audiences and celebrate a cause is by having a beautiful and easy-to-use website that clearly defines their identity …

By: Mary Barbour
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Need Tech Support After Hurricane Sandy

No matter what people try to say about New Yorkers, residents of this city know the importance of helping each other out, especially in hard times. Hurricane Sandy tore up much of the Northeastern coastline and has left many people in need of help. I feel so inspired every time I glance at Twitter and Facebook and see the newsfeeds buzzing with info on volunteer opportunities from both individuals and big organizations. If you haven’t already, hop on Twitter and search #sandy to see for yourself. In addition to the thousands of folks who continue to donate money, food, blood, supplies, water and medical help, the generosity extends even further, to people who might be in danger of a more gradual harm to their income and well-being. Companies are now offering free …

By: Mary Barbour
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Engaging a Design Firm: Step by Step

We hear a lot of stories from people who have searched and searched for a design firm to work with, only to end up having a crap experience that leaves them disappointed.  We want to save you the time and money wasted in this process by clarifying what exactly is important to look for in a designer and how to make sure you find a client/designer relationship that really works. Step 1: Don’t jump into a relationship too soon. This is possibly the most frequent mistake people make,  and it’s a big one.  You don’t decide to get married on the first date (I hope), so why would you get involved with a design firm before getting to know them? The relationship should be long and fruitful and, if handled well on …

By: Mary Barbour
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UI vs. UX: What’s the Difference

Although the terms UI and UX do have some overlap, it’s important to understand why they are not the same thing. Yes, they both start with the letter “U.” And yes, both disciplines involve some of the same skill sets. But despite their similarities, the fields are substantially different in objective and scope – and both are incredibly important to the presentation of your product or service on the web. User Interface is the part of the product that faces the user when they look at the site, and the User Experience is how they feel when they look at the site. In other words: UI is what people use to interact with the product.  UX is how it feels to have this interaction. Many people have questioned what feelings have to …

By: Mary Barbour
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Responsive Web Design 101

“Oh, and I want a mobile site, too.” This is a request that web designers hear all the time, and one that can open up a world of pain (and questions).  Do you mean an iPhone-friendly site, or a Blackberry one?  Maybe you meant iPad?  Kindle Fire?  Android?  Some other obscure and/or yet-to-be-invented tablet? But here’s the thing: maybe you don’t actually want a mobile site.  No, really, stay with me.  Because in order to reach the most mobile users, you’d have to have various mobile sites ready for various mobile devices, each with its own set of files and data to update. No, maybe what you actually want–and need, to stay competitive on today’s web–is a responsive website. When Command C’s head honcho, Sara, asked me to write about responsive design, …

By: lucia martinez
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What Makes an Excellent Small Business Website

What are the qualities of an effective website for small businesses? I’ve been asking myself this question every day for the past seven years. Here’s what I know separates the good from the bad: 1. 3 F’s: Form Follows Function. Look, I’m a designer. I’m all about smart, timeless design. But let’s be real clear about one thing, unless you do what I do, you’re not selling design. You are selling your product or service, so that thing–whatever it may be–should be the most prominent aspect of your website. Don’t shirk on things like product photography or good writing that gets to the point of what you do, especially if you’re a service-based business. Design is important, don’t get me wrong, but the design of your website should compliment your product. Think …

By: Commandc
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Web Design Tips: Homepage Design

Is your homepage working for you? There’s a lot to think about in terms of the design of your website’s homepage–and it’s not all just solid design and pretty pictures, though that is important. I’ve boiled it down to three most important points: Tip #1 Where do you want your users to go? Point them there. This is what’s called a “call to action”. Check out our homepage for example. Our work is our most important sales tool, so right away, we want to direct users to our portfolio. As you can see from the screenshot below, we have four links on our homepage calling attention to where we want to send our visitors. It’s okay to be redundant as long as you’re saying it in a different way. Tip #2 Make …

By: Commandc
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Recent Work

A quick update on some recently completed projects… First, a new logo/identity for Paradigm and Paradigm Elements. Paradigm is an experiment creation and data collection software that provides users with the opportunity to establish their own experiments and track results. Here’s a look at their old vs. new identity: Old Logo New Logos created by COMMAND C •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Another recently launched project is the website design and development for The Hurricane Club. The Hurricane Club, the latest endeavor by Fourth Wall Restaurants, is an upscale, modern Polynesian restaurant and tiki bar. “The Hurricane Club is a 350-seat slice of paradise that features a playful Pacific Rim fare, modern Tiki libations, opulent private dining rooms, a central bar and labyrinthine lounges. Envisioning a modern adaptation of a Polynesian supper club, the expansive 13,000-square …

By: Commandc
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