Non-Profit Web Design: Acumen Fund

by Mary Barbour on 0 Comments

After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX. Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment … Read Full Article >

Need Tech Support After Hurricane Sandy?

by Mary Barbour on 0 Comments

No matter what people try to say about New Yorkers, residents of this city know the importance of helping each other out, especially in hard times. Hurricane Sandy tore up much of the Northeastern coastline and has left many people in need of help. I feel so inspired every time I glance at Twitter and Facebook and see the newsfeeds buzzing with info on volunteer opportunities from both individuals and big organizations. If you haven’t already, hop on Twitter and … Read Full Article >

Engaging a Design Firm: Step by Step

by Mary Barbour on 0 Comments

We hear a lot of stories from people who have searched and searched for a design firm to work with, only to end up having a crap experience that leaves them disappointed.  We want to save you the time and money wasted in this process by clarifying what exactly is important to look for in a designer and how to make sure you find a client/designer relationship that really works. Step 1: Don’t jump into a relationship too soon. This … Read Full Article >

UI vs. UX: What’s the Difference?

by Mary Barbour on 1 Comment

Although the terms UI and UX do have some overlap, it’s important to understand why they are not the same thing. Yes, they both start with the letter “U.” And yes, both disciplines involve some of the same skill sets. But despite their similarities, the fields are substantially different in objective and scope – and both are incredibly important to the presentation of your product or service on the web. User Interface is the part of the product that faces … Read Full Article >

Responsive Web Design 101

by lucia martinez on 2 Comments

“Oh, and I want a mobile site, too.” This is a request that web designers hear all the time, and one that can open up a world of pain (and questions).  Do you mean an iPhone-friendly site, or a Blackberry one?  Maybe you meant iPad?  Kindle Fire?  Android?  Some other obscure and/or yet-to-be-invented tablet? But here’s the thing: maybe you don’t actually want a mobile site.  No, really, stay with me.  Because in order to reach the most mobile users, … Read Full Article >

What Makes an Excellent Small Business Website?

by Commandc on 6 Comments

What are the qualities of an effective website for small businesses? I’ve been asking myself this question every day for the past seven years. Here’s what I know separates the good from the bad: 1. 3 F’s: Form Follows Function. Look, I’m a designer. I’m all about smart, timeless design. But let’s be real clear about one thing, unless you do what I do, you’re not selling design. You are selling your product or service, so that thing–whatever it may … Read Full Article >

Web Design Tips: Homepage Design

by Commandc on 1 Comment

Is your homepage working for you? There’s a lot to think about in terms of the design of your website’s homepage–and it’s not all just solid design and pretty pictures, though that is important. I’ve boiled it down to three most important points: Tip #1 Where do you want your users to go? Point them there. This is what’s called a “call to action”. Check out our homepage for example. Our work is our most important sales tool, so right … Read Full Article >

Recent Work

by Commandc on 0 Comments

A quick update on some recently completed projects… First, a new logo/identity for Paradigm and Paradigm Elements. Paradigm is an experiment creation and data collection software that provides users with the opportunity to establish their own experiments and track results. Here’s a look at their old vs. new identity: Old Logo New Logos created by COMMAND C •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Another recently launched project is the website design and development for The Hurricane Club. The Hurricane Club, the latest endeavor by Fourth … Read Full Article >