UI vs. UX: What’s the Difference?

by Mary Barbour on 1 Comment

Although the terms UI and UX do have some overlap, it’s important to understand why they are not the same thing. Yes, they both start with the letter “U.” And yes, both disciplines involve some of the same skill sets. But despite their similarities, the fields are substantially different in objective and scope – and both are incredibly important to the presentation of your product or service on the web. User Interface is the part of the product that faces … Read Full Article >

Your Website is a Communication Ecosystem

by Mary Barbour on 0 Comments

Does your website operate as its own, self-sufficient communication ecosystem? Each component of your site (Design, Development and Content) should complement and enhance each other. Just like an ecosystem, nothing exists completely independently. Design should strengthen identity and also ensure that content remains accessible. Your content should support your key business objectives without sacrificing a friendly user experience. In this post, we’ll talk specifically about language, and the function it serves in creating an effective website. Language is a critical factor … Read Full Article >

Case Study: The Brookeside Group

by lucia martinez on 0 Comments

We’re really proud of our latest site launch, client relations firm The Brookeside Group. This was a full-scope redesign and development project that included rebranding, UI/UX design, and custom development on the WordPress platform.  Our mission was to create a fresh and cohesive look and feel that communicated the company’s accessibility and professionalism. We leveraged WordPress’ flexibility to create unique page templates for each interface, and built a custom demo plugin that allows users to register for demos directly through … Read Full Article >

Web Design Tips: Homepage Design

by Commandc on 1 Comment

Is your homepage working for you? There’s a lot to think about in terms of the design of your website’s homepage–and it’s not all just solid design and pretty pictures, though that is important. I’ve boiled it down to three most important points: Tip #1 Where do you want your users to go? Point them there. This is what’s called a “call to action”. Check out our homepage for example. Our work is our most important sales tool, so right … Read Full Article >