UI vs. UX: What’s the Difference

Although the terms UI and UX do have some overlap, it’s important to understand why they are not the same thing. Yes, they both start with the letter “U.” And yes, both disciplines involve some of the same skill sets. But despite their similarities, the fields are substantially different in objective and scope – and both are incredibly important to the presentation of your product or service on the web. User Interface is the part of the product that faces the user when they look at the site, and the User Experience is how they feel when they look at the site. In other words: UI is what people use to interact with the product.  UX is how it feels to have this interaction. Many people have questioned what feelings have to …

By: Mary Barbour
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Your Website is a Communication Ecosystem

Does your website operate as its own, self-sufficient communication ecosystem? Each component of your site (Design, Development and Content) should complement and enhance each other. Just like an ecosystem, nothing exists completely independently. Design should strengthen identity and also ensure that content remains accessible. Your content should support your key business objectives without sacrificing a friendly user experience. In this post, we’ll talk specifically about language, and the function it serves in creating an effective website. Language is a critical factor that is far too often overlooked. Being that building a solid website isn’t the most inexpensive endeavor, many business owners forego hiring a content strategist or copywriter because this seems like the easiest thing to do themselves. Why not save a couple bucks? After all, who has better knowledge of a company’s …

By: Mary Barbour
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Case Study: The Brookeside Group

We’re really proud of our latest site launch, client relations firm The Brookeside Group. This was a full-scope redesign and development project that included rebranding, UI/UX design, and custom development on the WordPress platform.  Our mission was to create a fresh and cohesive look and feel that communicated the company’s accessibility and professionalism. We leveraged WordPress’ flexibility to create unique page templates for each interface, and built a custom demo plugin that allows users to register for demos directly through the website.  On the UX side of things, we strategically placed testimonials and calls to action to establish trust more quickly and offer a guided-path user experience. Here’s what it looked like before: And here’s what it looks like now:

By: lucia martinez
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Web Design Tips: Homepage Design

Is your homepage working for you? There’s a lot to think about in terms of the design of your website’s homepage–and it’s not all just solid design and pretty pictures, though that is important. I’ve boiled it down to three most important points: Tip #1 Where do you want your users to go? Point them there. This is what’s called a “call to action”. Check out our homepage for example. Our work is our most important sales tool, so right away, we want to direct users to our portfolio. As you can see from the screenshot below, we have four links on our homepage calling attention to where we want to send our visitors. It’s okay to be redundant as long as you’re saying it in a different way. Tip #2 Make …

By: Commandc
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