The Gap

Oh NO: The New GAP Logo

This might just be the largest logo redesign faux pas EVER. I have a strong gut feeling this is not the answer to the revenue issues The Gap may be experiencing. Fifty bucks says they pull a Tropicana and revert sooner rather than later. I would love to know who designed this and how much was paid for it. Surely, this is not the answer the The Gap’s problems.

Posted in: Graphic Design · Tags: Logo Design Fail · Logo Redesign · The Gap · 2 Comments