What are the qualities of an effective website for small businesses? I’ve been asking myself this question every day for the past seven years. Here’s what I know separates the good from the bad: 1. 3 F’s: Form Follows Function. Look, I’m a designer. I’m all about smart, timeless design. But let’s be real clear about one thing, unless you do what I do, you’re not selling design. You are selling your product or service, so that thing–whatever it may be–should be the most prominent aspect of your website. Don’t shirk on things like product photography or good writing that … read more