People ask me all the time how to know when the timing is right for a redesign. Throughout the years, I’ve noticed a few common denominators that can be used as a litmus to know when the timing is right to redesign your website. 1. Your target audience has changed. Businesses evolve. Or at least they should. Often times a few years go by and our audience changes. Your website should be consistent with who you’re marketing towards. 2. Your brand identity has changed/the look of your site is outdated. Again, a healthy business should constantly be growing and changing. … read more