New Virgin America Website Takes Flight

Virgin America just took a huge, bold step in the world of web design. Their new site offers a brand new approach to online booking with full responsivity: the site works seamlessly across desktop, tablet and mobile devices. Online shoppers are looking for simple, straight-forward experiences. Long gone are the days of fine print in footers and pages upon pages of checkout steps. Multitasking as they fumble to cash out is a huge barrier to entry. Virgin America has both realized and responded to this with their new design: they have just upgraded you to first class, so sit back, relax and enjoy their fresh new ride. Let’s take a quick glance at Virgin America’s new homepage: It’s balanced, simple and puts the customer’s needs front and center. Virgin has completely done …

By: Joshua Bolt
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Case Study for Senior Planet

Last week, we went live with our redesign of the Senior Planet  website! Senior Planet is a social and informational site for youthful seniors who are still active in the community and want to stay hooked in.  They wanted us to update their site to make it easy to navigate, with a user-friendly interface that their audience would respond to. We did a complete redesign on WordPress, updating their image with vivid colors and  big pictures, bringing the most essential information to the foreground. We used large print and bold menu tabs to facilitate user navigation. We also built a custom events calendar that can be easily updated with new content. Lastly, we made sure the site was optimized for social media sharing in order to increase their visibility. Just for point …

By: Mary Barbour
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To Redesign or Not To Redesign

How do you know when it’s time to redesign your site? Marketing research has shown that redesigning every 2 to 3 years is most effective, but following generic rules like that can sometimes lead you down the wrong path. After all, there’s no sense in changing your site just for the sake of change.  As Paul Scrivens says in What is Design, “Don’t redesign just to do something new, redesign because you have a better answer to the question.” It’s also important to note that humans are averse to change! We are. As quick-thinking and innovative as we can be, we still resist it with everything we’ve got. If you have a lot of users who have grown familiar with your interface, or even just a few very dedicated ones, beware of potentially alienating …

By: Mary Barbour
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The Right Time to Redesign

People ask me all the time how to know when the timing is right for a redesign. Throughout the years, I’ve noticed a few common denominators that can be used as a litmus to know when the timing is right to redesign your website. 1. Your target audience has changed. Businesses evolve. Or at least they should. Often times a few years go by and our audience changes. Your website should be consistent with who you’re marketing towards. 2. Your brand identity has changed/the look of your site is outdated. Again, a healthy business should constantly be growing and changing. Technology evolves. Your competition is at your heels. The way your site looked three years ago may not reflect who you are today. As business owners we have got to continuously be …

By: Commandc
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