We give a lot of thought to the selection of which tools we employ. For a number of reasons, in this order: effectiveness/comprehensiveness, affordability, ease of use, the ability to integrate with other tools we use, and finally, the degree to which it makes our lives less complicated. Here is an overview of the tools we currently use to run COMMAND C. Highrise + Basecamp Both by the 37signals team, Highrise is our CRM. It allows us to manage contacts, track inquiries, set tasks, and it seemlessly integrates with sister software, Basecamp. Basecamp is what we use for project management–allowing … read more