Could there be a better example of the power of design? After a month and a half on the market and a 20% drop in sales, Tropicana (thankfully) ditched the redesign of it’s packaging. What’s tricky about a brand like Tropicana is that it’s deeply entrenched in our good ol’ American identity–it’s not just an accessory, it’s part of who we are. So, when Tropicana got the great idea to re-brand itself with a more modern, web-influenced (minus the boobie top) look and feel, consumers would have nothing to do with it, despite the simple fact that not a thing … read more