Logo Design

Recent Work

A quick update on some recently completed projects… First, a new logo/identity for Paradigm and Paradigm Elements. Paradigm is an experiment creation and data collection software that provides users with the opportunity to establish their own experiments and track results. Here’s a look at their old vs. new identity: Old Logo New Logos created by COMMAND C •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• Another recently launched project is the website design and development for The Hurricane Club. The Hurricane Club, the latest endeavor by Fourth Wall Restaurants, is an upscale, modern Polynesian restaurant and tiki bar. “The Hurricane Club is a 350-seat slice of paradise … read more

Posted in: Graphic Design · Web Design · Tags: branding and identity · Logo Design · paradigm · the hurricane club · web design · Leave a comment

Logo Development: NYC Wine Week in 3 Passes

COMMAND C was selected by Fourth Wall Restaurant Group to design the 43rd NYC Wine Week logo. I wanted to give you a sense of where it has been, and where we have taken it. The logo was a bit complex in that it needed to have the ability to communicate more information than a typical logo. In addition to the age seal, it needed a sub-line of text for the dates of the event. While approaching the design, we identified that it was important to design a logo that could work with or without that line of copy. We … read more

Posted in: Uncategorized · Tags: Fourth Wall Restaurant Group · Logo Design · New York City Wine Week · Leave a comment