New Virgin America Website Takes Flight

Virgin America just took a huge, bold step in the world of web design. Their new site offers a brand new approach to online booking with full responsivity: the site works seamlessly across desktop, tablet and mobile devices. Online shoppers are looking for simple, straight-forward experiences. Long gone are the days of fine print in footers and pages upon pages of checkout steps. Multitasking as they fumble to cash out is a huge barrier to entry. Virgin America has both realized and responded to this with their new design: they have just upgraded you to first class, so sit back, relax and enjoy their fresh new ride. Let’s take a quick glance at Virgin America’s new homepage: It’s balanced, simple and puts the customer’s needs front and center. Virgin has completely done …

By: Joshua Bolt
Read More

Responsive vs. Adaptive Web Design

I think we can all pretty much agree that making sure your site is fully optimized for mobile devices is industry standard at this point. But within that statement, there are a couple of approaches to making this happen. We’ve been fielding a lot of questions about the difference between adaptive and responsive web design recently. So, this in this post I’ll attempt to demystify the two a bit. Responsive Web Design The greatest advantage to a responsive design is in its name; the website itself responds to the mobile device that is attempting to reach the website. With the help of excellent and seemingly magical coding (ie: media queries), it responds to the user who beckons its content. Usually, the website responds with a beautiful rendition of the original website — with …

By: Joshua Bolt
Read More

Yo, Your Website Is Slow. And, here’...

It’s not news that people are spending less time than ever on websites these days. The big question you should have about visitors on your site is are they browsing or are they waiting for it to load and load and load and … If you experiencing increasingly slow load times for your website, what are ways that your site can be sped up so your visitors can have a pleasant experience? Here are a few common issues and simple solutions: Optimize files and images: Overloading a website with images, especially large ones, will cause serious lag. Your best bet is to delete images from your site that are not in use and pay attention to the format of the images that you use (.PNG is recommended). Do all of your file …

By: Joshua Bolt
Read More

Trending: Flat Design

It’s hard telling what the future of design holds, but we can tell you the current trend in UI/UX. It’s flat design and we’re seeing elements of it popping up more and more every day on websites, mobile apps and even operating systems. Flat design places a strong emphasis on typography, solid colors, and simplistic layouts and shapes, steering clear of gradients, shading, shadows, beveled edges, reflections, dimension and texture. In flat design, you won’t see much detail or ornamentation, making the object/function appear as something else – this is called skeuomorphism, the opposite of flat design. A few primary examples of skeuomorphism is the volume control on your keyboard, that trash can icon on your Mac computer (or Recycle Bin for you Windows users), or even that decorative (and also fake) wood paneling on the …

By: Joshua Bolt
Read More

A Mobile State of Mind

Typically, when a web design client discusses a new site with their awesome new team of designers, the discussion will likely include examples of desktop websites that can serve as inspiration. This will lead to mockups of the desktop appearance of the new site. We are used to focusing on the desktop experience, only considering the mobile version of the site as an afterthought. This is dangerous – the layouts will differ, and mobile sites often require top-level reconsiderations of content and user experience. It’s time to transcend desktop-centric thinking. Designers and clients alike must increasingly ask ourselves to repeat the mantra, “But how does it look and function on mobile?” The ‘Mobile First’ Approach Way back in 2009 – a mere apartment lease ago to us, but a half-dozen lifetimes for …

By: Dan Redding
Read More

Sites We Love: SVPPLY

It’s true, we love finding new websites and today we’re going to show you one that really stands out. Ladies and gentlemen, please help us welcome SVPPLY. Their unique site helps you find the products you love, from the people and stores you find interesting. They represent over 70,000 stores and brands. Let’s get to it, here’s why we love SVPPLY.     Much like Facebook, Twitter and other popular feed-focused sites, SVPPLY helps you post and discover new products. In light of the simple and sleek site design, you’ll notice that a lot of young creatives from all industries are using SVPPLY. SVPPLY is a development mastermind. They created an incredible bookmarklet that when clicked, frames any product online allowing you to add it to your feed. As a matter of fact, every …

By: Joshua Bolt
Read More

Communication is Key to Successful Web Design

We all love getting to the final result. But when working with a website development and design company, how do you get impressive final results that shine? Command C Founder, Sara Bacon, tells us it’s all about using effective communication, “We focus so heavily on communication because we’ve found it to be the number one determining factor in a successful project. If the communication isn’t happening, it’s pretty much a guaranteed problem. One of the things I love about design is that it offers us the opportunity to learn so much about so many different things. That said, to be successful at it, we really have to have a clear idea of each businesses goals and goals of their website. For us to get knee-deep into your business and really understand what’s …

By: Joshua Bolt
Read More

WordPress Crash Course for New Users

If you’re the proud owner of a shiny new WordPress site, you already know that this robust platform has a reputation for user-friendly, accessible goodness. So it’s time to kick back and enjoy a cup of joe while your site runs itself, right? Well, the truth is that your new site is every bit as user-friendly as you’ve heard, but using it will require some basic familiarity with WordPress fundamentals, image uploading, and more. Here’s a crash course to get you up and running once the keys to the site are turned over. 1. POSTS VERSUS PAGES A standard WordPress site has two primary publishing options: the Post and the Page. Typically, a WordPress blog entry is a Post. Posts are generally presented in reverse chronological order (newest first), and are therefore …

By: Dan Redding
Read More

Non-Profit Web Design: Acumen Fund

After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX. Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment of time, energy and resources has continued to create awareness and generate funds to better the lives of millions of people around the world. One of the best ways an organization can reach new audiences and celebrate a cause is by having a beautiful and easy-to-use website that clearly defines their identity …

By: Mary Barbour
Read More

Need Tech Support After Hurricane Sandy

No matter what people try to say about New Yorkers, residents of this city know the importance of helping each other out, especially in hard times. Hurricane Sandy tore up much of the Northeastern coastline and has left many people in need of help. I feel so inspired every time I glance at Twitter and Facebook and see the newsfeeds buzzing with info on volunteer opportunities from both individuals and big organizations. If you haven’t already, hop on Twitter and search #sandy to see for yourself. In addition to the thousands of folks who continue to donate money, food, blood, supplies, water and medical help, the generosity extends even further, to people who might be in danger of a more gradual harm to their income and well-being. Companies are now offering free …

By: Mary Barbour
Read More

To Redesign or Not To Redesign

How do you know when it’s time to redesign your site? Marketing research has shown that redesigning every 2 to 3 years is most effective, but following generic rules like that can sometimes lead you down the wrong path. After all, there’s no sense in changing your site just for the sake of change.  As Paul Scrivens says in What is Design, “Don’t redesign just to do something new, redesign because you have a better answer to the question.” It’s also important to note that humans are averse to change! We are. As quick-thinking and innovative as we can be, we still resist it with everything we’ve got. If you have a lot of users who have grown familiar with your interface, or even just a few very dedicated ones, beware of potentially alienating …

By: Mary Barbour
Read More

By Design: My Role at Command C

I’m rolling into my sixth month here at Command C, which seems like a good time to reflect on what it’s been like for me, as  a Fiction Writer, to get involved with a web design team. I’ve learned a lot these past months and been met with many perks and many  challenges (like how I’m currently resisting  the urge to use allegory and metaphor to further explain this feeling). Sara and I crossed paths through a 3rd-degree connection – one of those “Hey I have a friend who has a friend who runs a rad company who needs a copywriter!” kinds of things. I’d worked at tech startups before, but, let’s be honest, writers are not usually the people you want fiddling around with your hard drive. Sara had a different …

By: Mary Barbour
Read More