The Clinton Shop Still Beats The Trump Shop...

Not only does their hair look the same from the behind, but now the Clinton and Trump ecommerce shops resemble each other too! If you’ve been keeping up, you know that Donald Trump changed his losing site and copied The Clinton Shop. Since our focus at Command C is ecommerce, we’ve been analyzing both online stores in the last few weeks. Now that the Donald and Hil are looking quite similar, whose site wins?  Let’s take a dive into the details, because we know that details often make the design. On ecommerce sites, small details impact conversion rates and business success.  Product Descriptions  Clinton’s team has taken the time to make product descriptions interesting. Product descriptions affect conversions. Using emotional language and great adjectives help, according to successful entrepreneur Neil Patel. Don’t just talk about the product, he says. It’s important to connect …

By: Melissa Eggleston
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The Trump Shop Copies Clinton

In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald’s team realized his problem and changed his website. The strategy? Copy The Clinton Shop. Just look at the two home pages now! Trump’s resembles Clinton’s! Homepage Messaging The Trump Shop now has similar messaging on its home page about “history.” Trump: “History is watching us now.”  Clinton: “Gear up for history!” Hey Trump Team, we’d like to see a bit more originality here to distinguish you from Clinton. We dislike copycats in web design – you should stand out from your competition not copy them! Look and Feel Check out the similarity of Trump’s new font choice to Clinton’s. The last iteration of his site leveraged a more classic serif font. Trump’s new site is also using bigger …

By: Melissa Eggleston
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Our Real World Experience with Shopify Plus

Come ride the cable cars with us next week! As a Shopify Plus Partner, we are heading to the Shopify Unite conference in San Francisco. This has caused us to reflect on our experience with Shopify Plus since the service launched in February 2014. Our experience in one word: Awesome! If you aren’t familiar, Shopify Plus is the enterprise version of the Shopify ecommerce platform. Shopify Plus serves high volume online shops and fast growing startups. Both Shopify versions are fully hosted ecommerce solutions, so Shopify affects a big part of the customer experience. This translates to fast server speeds – an essential for ecommerce shops. Research shows that 57% of consumers will abandon a page that takes longer than 3 seconds to load. Faster web pages have higher conversion and a lower bounce …

By: Melissa Eggleston
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Social Ecommerce, SEO and Smarter Marketing: Interview with...

“It’s all about reaching people through social media for us,” explained Gavin Jocius, who manages three profitable ecommerce art websites with over $50M in annual revenue. “Social ecommerce means mobile monetization.” As the Executive Vice President for Art for CanvasOnDemand.com, Imagekind.com and greatBIGcanvas.com, Jocius’ goal is to sell art to “anyone who has walls.” More specifically he aims to entice family memory keepers into purchasing images on canvas. Jocius spends his days developing marketing campaigns, analyzing data, and overseeing the production and technology for these three websites. Jocius shared his successful approach and thinking in an interview with us. Learn from him in his own words below: Q. Give us the gist of your recent presentation “SEO and Social Confluence” at the Internet Retailer Digital Design Focus conference in L.A. A. The main …

By: Melissa Eggleston
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Ecommerce Website Consideration: Design for Drunks

When was the last time you saw a drunk shopper at the mall? It’s not common to see tipsy people with shopping bags in hand, but the privacy of online shopping allows for this indulgence. “I would stand in front of tents in the store and eventually think ‘No way. Camping? With two kids, one of whom never sleeps?’” explained Kelly Doherty, a blogger and entrepreneur based in North Carolina. “I threw back some beer one night and suddenly camping was the BEST IDEA EVER. I went online and bought a huge tent and two very nice blow up mattresses.” Though Doherty surprised her husband with the purchase, she adds that she got a killer deal. “Even a cheap beer buzz doesn’t kill my online shopping mojo,” Doherty said. She’s among a …

By: Melissa Eggleston
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Ecommerce Analytics Without Context Leave You Wondering

If you are older than two, you can probably count. Counting is a good skill. What we can measure, we can change, according to social scientists. But counting things isn’t the same as understanding them. In 1993, if you had walked into the Gap in Charlotte, North Carolina, I might have greeted you at the door. I may have been the most welcoming teenager at the mall, but I was careless in another aspect of my job. On inventory day, my manager Karen got really upset at me for miscounting jeans. I remember raising my eyebrows and sharing a look with my coworkers as if to say, “Jeez, lady, what’s the big deal?” To me, I was just counting jeans, khakis and socks, but to her these numbers meant product tracking, theft …

By: Melissa Eggleston
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New Virgin America Website Takes Flight

Virgin America just took a huge, bold step in the world of web design. Their new site offers a brand new approach to online booking with full responsivity: the site works seamlessly across desktop, tablet and mobile devices. Online shoppers are looking for simple, straight-forward experiences. Long gone are the days of fine print in footers and pages upon pages of checkout steps. Multitasking as they fumble to cash out is a huge barrier to entry. Virgin America has both realized and responded to this with their new design: they have just upgraded you to first class, so sit back, relax and enjoy their fresh new ride. Let’s take a quick glance at Virgin America’s new homepage: It’s balanced, simple and puts the customer’s needs front and center. Virgin has completely done …

By: Joshua Bolt
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Responsive vs. Adaptive Web Design

I think we can all pretty much agree that making sure your site is fully optimized for mobile devices is industry standard at this point. But within that statement, there are a couple of approaches to making this happen. We’ve been fielding a lot of questions about the difference between adaptive and responsive web design recently. So, this in this post I’ll attempt to demystify the two a bit. Responsive Web Design The greatest advantage to a responsive design is in its name; the website itself responds to the mobile device that is attempting to reach the website. With the help of excellent and seemingly magical coding (ie: media queries), it responds to the user who beckons its content. Usually, the website responds with a beautiful rendition of the original website — with …

By: Joshua Bolt
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Yo, Your Website Is Slow. And, here’...

It’s not news that people are spending less time than ever on websites these days. The big question you should have about visitors on your site is are they browsing or are they waiting for it to load and load and load and … If you experiencing increasingly slow load times for your website, what are ways that your site can be sped up so your visitors can have a pleasant experience? Here are a few common issues and simple solutions: Optimize files and images: Overloading a website with images, especially large ones, will cause serious lag. Your best bet is to delete images from your site that are not in use and pay attention to the format of the images that you use (.PNG is recommended). Do all of your file …

By: Joshua Bolt
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Trending: Flat Design

It’s hard telling what the future of design holds, but we can tell you the current trend in UI/UX. It’s flat design and we’re seeing elements of it popping up more and more every day on websites, mobile apps and even operating systems. Flat design places a strong emphasis on typography, solid colors, and simplistic layouts and shapes, steering clear of gradients, shading, shadows, beveled edges, reflections, dimension and texture. In flat design, you won’t see much detail or ornamentation, making the object/function appear as something else – this is called skeuomorphism, the opposite of flat design. A few primary examples of skeuomorphism is the volume control on your keyboard, that trash can icon on your Mac computer (or Recycle Bin for you Windows users), or even that decorative (and also fake) wood paneling on the …

By: Joshua Bolt
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A Mobile State of Mind

Typically, when a web design client discusses a new site with their awesome new team of designers, the discussion will likely include examples of desktop websites that can serve as inspiration. This will lead to mockups of the desktop appearance of the new site. We are used to focusing on the desktop experience, only considering the mobile version of the site as an afterthought. This is dangerous – the layouts will differ, and mobile sites often require top-level reconsiderations of content and user experience. It’s time to transcend desktop-centric thinking. Designers and clients alike must increasingly ask ourselves to repeat the mantra, “But how does it look and function on mobile?” The ‘Mobile First’ Approach Way back in 2009 – a mere apartment lease ago to us, but a half-dozen lifetimes for …

By: Dan Redding
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Sites We Love: SVPPLY

It’s true, we love finding new websites and today we’re going to show you one that really stands out. Ladies and gentlemen, please help us welcome SVPPLY. Their unique site helps you find the products you love, from the people and stores you find interesting. They represent over 70,000 stores and brands. Let’s get to it, here’s why we love SVPPLY.     Much like Facebook, Twitter and other popular feed-focused sites, SVPPLY helps you post and discover new products. In light of the simple and sleek site design, you’ll notice that a lot of young creatives from all industries are using SVPPLY. SVPPLY is a development mastermind. They created an incredible bookmarklet that when clicked, frames any product online allowing you to add it to your feed. As a matter of fact, every …

By: Joshua Bolt
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