Social Ecommerce, SEO and Smarter Marketing: Interview with...

“It’s all about reaching people through social media for us,” explained Gavin Jocius, who manages three profitable ecommerce art websites with over $50M in annual revenue. “Social ecommerce means mobile monetization.” As the Executive Vice President for Art for CanvasOnDemand.com, Imagekind.com and greatBIGcanvas.com, Jocius’ goal is to sell art to “anyone who has walls.” More specifically he aims to entice family memory keepers into purchasing images on canvas. Jocius spends his days developing marketing campaigns, analyzing data, and overseeing the production and technology for these three websites. Jocius shared his successful approach and thinking in an interview with us. Learn from him in his own words below: Q: Give us the gist of your recent presentation “SEO and Social Confluence” at the Internet Retailer Digital Design Focus conference in L.A. A. The …

By: Melissa Eggleston
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ECommerce Website Consideration: Design for Drunks

When was the last time you saw a drunk shopper at the mall? It’s not common to see tipsy people with shopping bags in hand, but the privacy of online shopping allows for this indulgence. “I would stand in front of tents in the store and eventually think ‘No way. Camping? With two kids, one of whom never sleeps?’” explained Kelly Doherty, a blogger and entrepreneur based in North Carolina. “I threw back some beer one night and suddenly camping was the BEST IDEA EVER. I went online and bought a huge tent and two very nice blow up mattresses.” Though Doherty surprised her husband with the purchase, she adds that she got a killer deal. “Even a cheap beer buzz doesn’t kill my online shopping mojo,” Doherty said. She’s among a …

By: Melissa Eggleston
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ECommerce Analytics Without Context Leave You Wondering

If you are older than two, you can probably count. Counting is a good skill. What we can measure, we can change, according to social scientists. But counting things isn’t the same as understanding them. In 1993, if you had walked into the Gap in Charlotte, North Carolina, I might have greeted you at the door. I may have been the most welcoming teenager at the mall, but I was careless in another aspect of my job. On inventory day, my manager Karen got really upset at me for miscounting jeans. I remember raising my eyebrows and sharing a look with my coworkers as if to say, “Jeez, lady, what’s the big deal?” To me, I was just counting jeans, khakis and socks, but to her these numbers meant product tracking, theft …

By: Melissa Eggleston
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New Virgin America Website Takes Flight

Virgin America just took a huge, bold step in the world of web design. Their new site offers a brand new approach to online booking with full responsivity: the site works seamlessly across desktop, tablet and mobile devices. Online shoppers are looking for simple, straight-forward experiences. Long gone are the days of fine print in footers and pages upon pages of checkout steps. Multitasking as they fumble to cash out is a huge barrier to entry. Virgin America has both realized and responded to this with their new design: they have just upgraded you to first class, so sit back, relax and enjoy their fresh new ride. Let’s take a quick glance at Virgin America’s new homepage: It’s balanced, simple and puts the customer’s needs front and center. Virgin has completely done …

By: Joshua Bolt
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Responsive vs. Adaptive Web Design

I think we can all pretty much agree that making sure your site is fully optimized for mobile devices is industry standard at this point. But within that statement, there are a couple of approaches to making this happen. We’ve been fielding a lot of questions about the difference between adaptive and responsive web design recently. So, this in this post I’ll attempt to demystify the two a bit. Responsive Web Design The greatest advantage to a responsive design is in its name; the website itself responds to the mobile device that is attempting to reach the website. With the help of excellent and seemingly magical coding (ie: media queries), it responds to the user who beckons its content. Usually, the website responds with a beautiful rendition of the original website — with …

By: Joshua Bolt
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Yo, Your Website Is Slow. And, here’...

It’s not news that people are spending less time than ever on websites these days. The big question you should have about visitors on your site is are they browsing or are they waiting for it to load and load and load and … If you experiencing increasingly slow load times for your website, what are ways that your site can be sped up so your visitors can have a pleasant experience? Here are a few common issues and simple solutions: Optimize files and images: Overloading a website with images, especially large ones, will cause serious lag. Your best bet is to delete images from your site that are not in use and pay attention to the format of the images that you use (.PNG is recommended). Do all of your file …

By: Joshua Bolt
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Trending: Flat Design

It’s hard telling what the future of design holds, but we can tell you the current trend in UI/UX. It’s flat design and we’re seeing elements of it popping up more and more every day on websites, mobile apps and even operating systems. Flat design places a strong emphasis on typography, solid colors, and simplistic layouts and shapes, steering clear of gradients, shading, shadows, beveled edges, reflections, dimension and texture. In flat design, you won’t see much detail or ornamentation, making the object/function appear as something else – this is called skeuomorphism, the opposite of flat design. A few primary examples of skeuomorphism is the volume control on your keyboard, that trash can icon on your Mac computer (or Recycle Bin for you Windows users), or even that decorative (and also fake) wood paneling on the …

By: Joshua Bolt
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A Mobile State of Mind

Typically, when a web design client discusses a new site with their awesome new team of designers, the discussion will likely include examples of desktop websites that can serve as inspiration. This will lead to mockups of the desktop appearance of the new site. We are used to focusing on the desktop experience, only considering the mobile version of the site as an afterthought. This is dangerous – the layouts will differ, and mobile sites often require top-level reconsiderations of content and user experience. It’s time to transcend desktop-centric thinking. Designers and clients alike must increasingly ask ourselves to repeat the mantra, “But how does it look and function on mobile?” The ‘Mobile First’ Approach Way back in 2009 – a mere apartment lease ago to us, but a half-dozen lifetimes for …

By: Dan Redding
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Sites We Love: SVPPLY

It’s true, we love finding new websites and today we’re going to show you one that really stands out. Ladies and gentlemen, please help us welcome SVPPLY. Their unique site helps you find the products you love, from the people and stores you find interesting. They represent over 70,000 stores and brands. Let’s get to it, here’s why we love SVPPLY.     Much like Facebook, Twitter and other popular feed-focused sites, SVPPLY helps you post and discover new products. In light of the simple and sleek site design, you’ll notice that a lot of young creatives from all industries are using SVPPLY. SVPPLY is a development mastermind. They created an incredible bookmarklet that when clicked, frames any product online allowing you to add it to your feed. As a matter of fact, every …

By: Joshua Bolt
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Communication is Key to Successful Web Design

We all love getting to the final result. But when working with a website development and design company, how do you get impressive final results that shine? Command C Founder, Sara Bacon, tells us it’s all about using effective communication, “We focus so heavily on communication because we’ve found it to be the number one determining factor in a successful project. If the communication isn’t happening, it’s pretty much a guaranteed problem. One of the things I love about design is that it offers us the opportunity to learn so much about so many different things. That said, to be successful at it, we really have to have a clear idea of each businesses goals and goals of their website. For us to get knee-deep into your business and really understand what’s …

By: Joshua Bolt
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WordPress Crash Course for New Users

If you’re the proud owner of a shiny new WordPress site, you already know that this robust platform has a reputation for user-friendly, accessible goodness. So it’s time to kick back and enjoy a cup of joe while your site runs itself, right? Well, the truth is that your new site is every bit as user-friendly as you’ve heard, but using it will require some basic familiarity with WordPress fundamentals, image uploading, and more. Here’s a crash course to get you up and running once the keys to the site are turned over. 1. POSTS VERSUS PAGES A standard WordPress site has two primary publishing options: the Post and the Page. Typically, a WordPress blog entry is a Post. Posts are generally presented in reverse chronological order (newest first), and are therefore …

By: Dan Redding
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Non-Profit Web Design: Acumen Fund

After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX. Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment of time, energy and resources has continued to create awareness and generate funds to better the lives of millions of people around the world. One of the best ways an organization can reach new audiences and celebrate a cause is by having a beautiful and easy-to-use website that clearly defines their identity …

By: Mary Barbour
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