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Ecommerce Analytics Without Context Leave You Wondering

If you are older than two, you can probably count. Counting is a good skill. What we can measure, we can change, according to social scientists. But counting things isn’t the same as understanding them. In 1993, if you had walked into the Gap in Charlotte, North Carolina, I might …

Modern BusinessTip Central

By: Melissa Eggleston
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2 minute read

Benefits of Retainer Agreements

A retainer agreement is an arrangement where the client agrees to pay in advance for a specific amount of hours to be allocated to a project. There are many benefits of retainer agreements, and below we’ve outlined some of the specifics when working with us in this capacity. Clear Communication …

Tip Central

By: Joshua Bolt
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1 minute read

Top Reasons for Cart Abandonment, #6: “When will I receive my item?”

Amazon.com sellers know that their seller rating depends on how well they communicate the shipment of their products. Their seller score can quickly drop if they fail to add tracking information to their sales. We encourage all shop owners to have a system in place to keep your customers well …

Ecommerce InspirationReducing FrictionServing Your CustomersTip Central

By: Joshua Bolt
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2 minute read

Top Reasons for Cart Abandonment #4: Unpredictable Shipping Costs

For online retailers, shipping costs are one of the biggest pain points, often determining your competitiveness in and of itself. For online shoppers, shipping costs are often the most significant comparison point when deciding from whom and where to purchase a particular item.  Let’s talk about socks. If you are …

Reducing FrictionServing Your CustomersTip Central

By: Joshua Bolt
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2 minute read

Top Reasons for Cart Abandonment #2: Difficulty With Promo Codes

Last week, we talked about required registration as part of our new series exploring eCommerce cart abandonment. This week, we’re looking at where to apply promo codes. Studies show that if you make customers wait too long to use their code during checkout, they’ll simply leave. The promo code field should be …

Reducing FrictionServing Your CustomersTip Central

By: Joshua Bolt
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