Top Reasons for Cart Abandonment, #8: Lack of...

Have you ever found yourself with a question about an item while shopping in a department store stocked wall-to-wall, floor-to-ceiling with inventory? You look down one aisle – no one to help. Within a few minutes you decide to set the item down and walk out the door because you cannot find the timely help that you need. One of the drawbacks to online shopping that must be mitigated is the fact that there isn’t inherent human to human contact (this has its pros and cons) and while you may think that your storefront, product information, and checkout process are simple and straightforward, those who visit your page may not. Or sometimes, they just want to hear a real live person telling them everything is gonna be okay. Let’s look at an …

By: Joshua Bolt
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Non-Profit Web Design: Acumen Fund

After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX. Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment of time, energy and resources has continued to create awareness and generate funds to better the lives of millions of people around the world. One of the best ways an organization can reach new audiences and celebrate a cause is by having a beautiful and easy-to-use website that clearly defines their identity …

By: Mary Barbour
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Your Website is a Communication Ecosystem

Does your website operate as its own, self-sufficient communication ecosystem? Each component of your site (Design, Development and Content) should complement and enhance each other. Just like an ecosystem, nothing exists completely independently. Design should strengthen identity and also ensure that content remains accessible. Your content should support your key business objectives without sacrificing a friendly user experience. In this post, we’ll talk specifically about language, and the function it serves in creating an effective website. Language is a critical factor that is far too often overlooked. Being that building a solid website isn’t the most inexpensive endeavor, many business owners forego hiring a content strategist or copywriter because this seems like the easiest thing to do themselves. Why not save a couple bucks? After all, who has better knowledge of a company’s …

By: Mary Barbour
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Creating an Effective Website: Content and Design

We’ve already established that the essentials of a successful website as we see it are: design, development, and content strategy. But how does content figure into both design and development? A great website should do lots of things at once. It should look great, for sure, but it can’t be design for design’s sake. Everything in the design should have a reason beyond just looking good. Hierarchical sizing and intentional calls to action should ensure that the eye is drawn to the right places. We tend to think highly of leveraging white space, using deliberate placement to guide users to where you want them to. When looking for examples of effective interplay of content and design, a great place to start is tech-startups. Who better understands the ways to use web design to …

By: Mary Barbour
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Three Essentials for a Successful Website: Design, Development...

Our philosophy holds that there are three components of a well-designed website: Design, Development, and Content Strategy. When assembled well, these three components will all work in perfect harmony, each one supporting the function of the other two. Design is the actual look and layout of your site. What colors will you use? Will you have pictures or just text? Does your company want a young, playful image, or a serious, professional look?  The Design aspect encompasses all of your aesthetic and branding choices. Development is all the “under the hood” stuff: what kind of platform do you want to use? What about an ecommerce solution? Do you need a custom web app? You want all of this to be easy to manage without getting bogged down with technical jargon so that …

By: Mary Barbour
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Content Strategy: What is it and why should...

Lots of books have been written on Content Strategy and its growing role in helping to achieve business goals.  Perhaps you’ve read a few of them, or all of them, or even wrote one of them yourself!  Or maybe you’ve heard the phrase tossed around quite a bit but aren’t exactly sure what it means or why it’s so important.  Here’s our take on it. In short, Content Strategy is the planning, development and management of informational content.  You have a business.  Your business has to relay information to potential consumers.  You make decisions about how that information is strategically communicated.  Those decisions are called Content Strategy.  You get the gist. It sounds simple, right?  But so often, businesses suffer because they are not communicating with consumers in the most effective way …

By: Mary Barbour
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