Non-Profit Web Design: Acumen Fund

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After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX. Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment … Read Full Article >

Your Website is a Communication Ecosystem

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Does your website operate as its own, self-sufficient communication ecosystem? Each component of your site (Design, Development and Content) should complement and enhance each other. Just like an ecosystem, nothing exists completely independently. Design should strengthen identity and also ensure that content remains accessible. Your content should support your key business objectives without sacrificing a friendly user experience. In this post, we’ll talk specifically about language, and the function it serves in creating an effective website. Language is a critical factor … Read Full Article >

Three Essentials for a Successful Website: Design, Development, and Content Strategy

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Our philosophy holds that there are three components of a well-designed website: Design, Development, and Content Strategy. When assembled well, these three components will all work in perfect harmony, each one supporting the function of the other two. Design is the actual look and layout of your site. What colors will you use? Will you have pictures or just text? Does your company want a young, playful image, or a serious, professional look?  The Design aspect encompasses all of your … Read Full Article >

Content Strategy: What is it and why should I care about it?

by Mary Barbour on 2 Comments

Lots of books have been written on Content Strategy and its growing role in helping to achieve business goals.  Perhaps you’ve read a few of them, or all of them, or even wrote one of them yourself!  Or maybe you’ve heard the phrase tossed around quite a bit but aren’t exactly sure what it means or why it’s so important.  Here’s our take on it. In short, Content Strategy is the planning, development and management of informational content.  You have … Read Full Article >