Top Reasons for Cart Abandonment, #6: “When will...

Amazon.com sellers know that their seller rating depends on how well they communicate the shipment of their products. Their seller score can quickly drop if they fail to add tracking information to their sales. We encourage all shop owners to have a system in place to keep your customers well informed and, well, you’ll keep your customers. Be sure to indicate the estimated time of product arrival as soon as you possibly can in the purchasing process. Let’s take a look at an example. I want to buy some boots over at Amazon.com. After I added them to the cart and clicked open the perpetual cart, I was given an estimated time of arrival as well as shipping options: Amazon does not wait to inform customers of delivery time. Additionally, they offer …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #5: Lack of...

First, let’s define the two: Perpetual Cart: A perpetual cart displays what is in a user’s cart as they navigate around the site (as opposed to only showing what is in a user’s cart when they go to the actual cart page). See the Nike example below. Persistent Cart: A persistent shopping cart remembers the items a customer added to their cart on their next visit with the use of cookies. First, let’s talk about perpetual carts. Losing people at checkout is one issue that we’ve discussed, but losing people before they get to the “register” is another hazard in the online marketplace. For many of us, spotting the finish line is motivating in and of itself. If you are a runner, you know exactly what I mean. Both monitoring how you …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #4: Unpredictable Shipping...

For online retailers, shipping costs are one of the biggest pain points, often determining your competitiveness in and of itself. For online shoppers, shipping costs are often the most significant comparison point when deciding from whom and where to purchase a particular item.  Let’s talk about socks. If you are anything like me, purchasing socks is a rare occasion, but when it does comes time to bite the bullet, I want the process handled quickly and easily. ‘A friend’ recently took a trip over to Walmart.com (first mistake) and couldn’t wait to get her Hanes on. She added a six-pack to her cart and finalized the order. That’s when she noticed the shipping price almost doubled the cost of the order, not to mention the estimated time of arrival was two to …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #3: Not Enough...

As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at checkout can be not accepting the form of payment that they bring to checkout. Put yourself in the shoes of your guest (we can’t emphasize this enough). Imagine spending a half hour shopping and you’re ready to check out with your PayPal account, when boom, you’re blind-sided at the fact this retailer only does business via major credit card. With bank fees and the convenience of the digital world, many shoppers have converted over to services such as Google Wallet and PayPal (as well as BillMeLater). As a seller, be ready with a convenient, smooth checkout no matter what …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #2: Difficulty With...

Last week, we talked about required registration as part of our new series exploring eCommerce cart abandonment. This week, we’re looking at where to apply promo codes. Studies show that if you make customers wait too long to use their code during checkout, they’ll simply leave. The promo code field should be easy to find on the first step of payment checkout, otherwise customers are more inclined to exit the process. One of our Magento sites for Leffot, allows you to input promo code in the first step of checkout. Of similar importance to the placement of promo code fields within the checkout process as a whole, is the importance of placement within the page. Customers are likely to get frustrated quickly if they can’t find where to enter their promo code. The flip …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #1: Required Registration

One of the most common forms of wrong thinking in eCommerce is not putting yourself (as the business owner) in your customer’s shoes. Imagine that you are in a brick & mortar store ready to buy an item, you get to the register, and the clerk demands that you become a member of their store before they can ring you up. Online retailers do this all the time thinking it’s either a way to become more exclusive (therefore attracting clients) or because having an email address feels overly important. Here are the barriers to entry this kind of thinking creates: It slows the customer down. The thought of creating one more username and password for a store they might never return to is frustrating. It makes the customer work. Here are some …

By: Joshua Bolt
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Custom Lettering by Olga Vasik

This week, the coworking office that we own and operate, Greenpoint Coworking, got letterered. Pretty beautiful stuff by the lovely Olga Vasik. See the finished product and then how it all went down below.

By: Sara Bacon
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Trending: Flat Design

It’s hard telling what the future of design holds, but we can tell you the current trend in UI/UX. It’s flat design and we’re seeing elements of it popping up more and more every day on websites, mobile apps and even operating systems. Flat design places a strong emphasis on typography, solid colors, and simplistic layouts and shapes, steering clear of gradients, shading, shadows, beveled edges, reflections, dimension and texture. In flat design, you won’t see much detail or ornamentation, making the object/function appear as something else – this is called skeuomorphism, the opposite of flat design. A few primary examples of skeuomorphism is the volume control on your keyboard, that trash can icon on your Mac computer (or Recycle Bin for you Windows users), or even that decorative (and also fake) wood paneling on the …

By: Joshua Bolt
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Shopify POS System Released

Have you heard the news? Shopify, one of our favorite eCommerce solutions, has released their very own POS system. As their promo video states, “it’s the first iPad point-of-sale system designed to let you sell in-store and online using the Shopify platform”. So what does this mean for retailers that run their web shop through Shopify and are looking to accept customer payment in-person? Well, if Shopify walks their talk, it means these retailers can avoid a whole separate platform to sell in-store, avoiding messy API’s, expensive integration development, or even manual updates. This is potentially revolutionary, seamlessly connecting the worlds of brick-and-mortar and eCommerce. This all sounds pretty sweet if well-executed, so we decided to swipe on over to the app store and check out “Shopify POS” ourselves. We wanted to …

By: Joshua Bolt
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Anatomy of a Responsive Website

You’ve likely heard us preaching about responsive web design in recent months, so you already know what it is and why it’s a must-have for your business. Now it’s time to get down to brass tacks by taking a peek under the hood of a responsive website. Let’s analyze the website of vodka purveyor Grey Goose. The site is ideal for our critique because it’s a business website and it’s got a variety of responsive design elements. Here are a few that you should know (in layman’s terms, we promise). RESPONSIVE IMAGES The Grey Goose site uses crisp responsive photographs that correspond to the size of your device or browser window. Pictured above is the full size layout – but shrink your browser screen down, and the image will shrink, too (go …

By: Dan Redding
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