Top Reasons for Cart Abandonment #4: Unpredictable Shipping Costs

by Joshua Bolt on 0 Comments

The checkout process is a system that needs to be perfected in order keep customers on board during payment. Shipping plays a huge role in this too, so we’re going more into detail to better inform you of the problems and solutions of some frustrating cart abandonment situations. Socks. Socks are something we hardly purchase for ourselves but when it comes time to buy them you want the process over quickly and easily. I recently wanted to purchase a pair … Read Full Article >

Top Reasons for Cart Abandonment #3: Not Enough Payment Options

by Joshua Bolt on 0 Comments

As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at checkout can be not accepting the form of payment that they bring to checkout. Put yourself in the shoes of your guest. The trends have been surveyed and the inventory has been assessed. “Finally, I’ve found just what I’m looking for!” You say as you add those … Read Full Article >

Top Reasons for Cart Abandonment #2: Difficulty With Promo Codes

by Joshua Bolt on 0 Comments

Last week, we talked about required registration as part of our new series exploring eCommerce cart abandonment. This week, we’re looking at where to apply promo codes. Studies show that if you make customers wait too long to use their code during checkout, they’ll simply leave. That field should be easy to find on the first step of payment checkout, otherwise customers are more inclined to exit the process. Leffot, one of our latest Magento eCommerce sites, allows you to input … Read Full Article >

Top Reasons for Cart Abandonment #1: Required Registration

by Joshua Bolt on 0 Comments

Cart abandonment is one of the greatest barriers to success that an eCommerce shop can face. Over the next several weeks, we are going to be releasing a series of discussions and tips that confront this issue head-on. There are three core reasons for cart abandonment: difficulty during the checkout process, shipping surprises and lack of trust. Hang with us as we dissect each and talk about what you can do to avoid cart abandonment. Today we’re going to be … Read Full Article >

Custom Lettering by Olga Vasik

by Sara Bacon on 2 Comments

This week, the coworking office that we own and operate, Greenpoint Coworking, got letterered. Pretty beautiful stuff by the lovely Olga Vasik. See the finished product and then how it all went down below.

Trending: Flat Design

by Joshua Bolt on 6 Comments

It’s hard telling what the future of design holds, but we can tell you the current trend in UI/UX. It’s flat design and we’re seeing elements of it popping up more and more every day on websites, mobile apps and even operating systems. Flat design places a strong emphasis on typography, solid colors, and simplistic layouts and shapes, steering clear of gradients, shading, shadows, beveled edges, reflections, dimension and texture. In flat design, you won’t see much detail or ornamentation, making … Read Full Article >

Shopify POS System Released

by Joshua Bolt on 2 Comments

Have you heard the news? Shopify, one of our favorite eCommerce solutions, has released their very own POS system. As their promo video states, “it’s the first iPad point-of-sale system designed to let you sell in-store and online using the Shopify platform”. So what does this mean for retailers that run their web shop through Shopify and are looking to accept customer payment in-person? Well, if Shopify walks their talk, it means these retailers can avoid a whole separate platform … Read Full Article >

Anatomy of a Responsive Website

by Dan Redding on 0 Comments

You’ve likely heard us preaching about responsive web design in recent months, so you already know what it is and why it’s a must-have for your business. Now it’s time to get down to brass tacks by taking a peek under the hood of a responsive website. Let’s analyze the website of vodka purveyor Grey Goose. The site is ideal for our critique because it’s a business website and it’s got a variety of responsive design elements. Here are a … Read Full Article >