3 minute read

The Trump Shop Copies Clinton

In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald’s team realized his problem and changed his website. The strategy? Copy The Clinton Shop. Just look at the two home pages now! Trump’s resembles Clinton’s! Homepage Messaging The Trump …

Case StudiesPlatform Talk

By: Melissa Eggleston
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3 minute read

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The Trump Shop vs The Clinton Shop

They are both in the 1%. They both live in NYC. Their hair even looks the same from behind! But Donald Trump and Hillary Clinton have noticeably different ecommerce shops. Since we specialize in ecommerce, we decided to compare The Trump Shop and The Clinton Shop. Here’s our evaluation based …

Case StudiesPlatform Talk

By: Melissa Eggleston
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4 minute read

How Ecommerce Loyalty Programs Work to Increase Revenue

How do you plan to keep customers returning to your online store? One increasingly popular strategy for ecommerce retailers is to use a loyalty program. Loyalty programs offer customers rewards for frequent purchases. Rewards are typically coupons, free items or special access to new products. We interviewed Charlie Casey, the …

Ecommerce InspirationReducing FrictionServing Your CustomersTip Central

By: Melissa Eggleston
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2 minute read

Magento to Shopify Plus Migration: 6 Months Free

Wondering if Magento might NOT be the right ecommerce platform for you? If you’ve been considering migrating to Shopify Plus from Magento, you have an attractive opportunity to consider this summer. Shopify Plus announced last week that through Sept. 30, 2016, you can migrate your existing Magento store to Shopify Plus …

Platform Talk

By: Sara Bacon
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5 minute read

The Power of Vulnerability in Business, Part 2

“Oh no, there’s this person on my team I’ve been working with for five years and she doesn’t know this important part of me!” worried Sara. (Last week, we shared excerpts from our founder Sara’s interview on vulnerability. Here’s some important backstory – a “real world” example of the power of …

Modern Business

By: Melissa Eggleston
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1 minute read

Updates to Shopify Admin

Shopify made important updates in the last few days to the sales channels and Home sidebar in the Shopify admin. Here’s a quick summary of the changes you can expect to see: Channels are moved into a “Sales Channels” nest in the admin sidebar nav Sales channel settings are moved …

Platform Talk

By: Melissa Eggleston
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2 minute read

The Power of Vulnerability in Business, Part 1

Do you bring your whole self to your professional life? Is it ok to show when you are struggling? Should you share past experiences that aren’t pretty? This can be a tricky question to answer for both business owners and employees. Our founder Sara Bacon believes that being vulnerable with your team …

Modern Business

By: Melissa Eggleston
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2 minute read

Our Real World Experience with Shopify Plus

Come ride the cable cars with us next week! As a Shopify Plus Partner, we are heading to the Shopify Unite conference in San Francisco. This has caused us to reflect on our experience with Shopify Plus since the service launched in February 2014. Our experience in one word: Awesome! …

Platform Talk

By: Melissa Eggleston
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2 minute read

Magento 2 and What it Means for You

As Magento 2.0 was released this week for public consumption, we’ve been getting our ducks in a row to help our clients determine whether or not this upgrade makes sense for them. This is a significant release for the Magento ecosystem and one of the features that most catches our …

Platform Talk

By: Sara Bacon
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4 minute read

Holiday Planning for Ecommerce Stores: A Project Manager’s Perspective

At Command C, we always remind ourselves that we aren’t the typical users of the sites we maintain and build. But one experience we do share with your customers – and you – is that of holiday shopping. When planning your holiday season website strategy, put yourselves in your customers’ shoes. Ask yourself …

Ecommerce InspirationReducing FrictionServing Your CustomersTip Central

By: Amanda Bernsohn
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