Top Reasons for Cart Abandonment #3: Not Enough...

As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at checkout can be not accepting the form of payment that they bring to checkout. Put yourself in the shoes of your guest (we can’t emphasize this enough). Imagine spending a half hour shopping and you’re ready to check out with your PayPal account, when boom, you’re blind-sided at the fact this retailer only does business via major credit card. With bank fees and the convenience of the digital world, many shoppers have converted over to services such as Google Wallet and PayPal (as well as BillMeLater). As a seller, be ready with a convenient, smooth checkout no matter what …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #2: Difficulty With...

Last week, we talked about required registration as part of our new series exploring eCommerce cart abandonment. This week, we’re looking at where to apply promo codes. Studies show that if you make customers wait too long to use their code during checkout, they’ll simply leave. The promo code field should be easy to find on the first step of payment checkout, otherwise customers are more inclined to exit the process. One of our Magento sites for Leffot, allows you to input promo code in the first step of checkout. Of similar importance to the placement of promo code fields within the checkout process as a whole, is the importance of placement within the page. Customers are likely to get frustrated quickly if they can’t find where to enter their promo code. The flip …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #1: Required Registration

One of the most common forms of wrong thinking in eCommerce is not putting yourself (as the business owner) in your customer’s shoes. Imagine that you are in a brick & mortar store ready to buy an item, you get to the register, and the clerk demands that you become a member of their store before they can ring you up. Online retailers do this all the time thinking it’s either a way to become more exclusive (therefore attracting clients) or because having an email address feels overly important. Here are the barriers to entry this kind of thinking creates: It slows the customer down. The thought of creating one more username and password for a store they might never return to is frustrating. It makes the customer work. Here are some …

By: Joshua Bolt
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Custom Lettering by Olga Vasik

This week, the coworking office that we own and operate, Greenpoint Coworking, got letterered. Pretty beautiful stuff by the lovely Olga Vasik. See the finished product and then how it all went down below.

By: Sara Bacon
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Trending: Flat Design

It’s hard telling what the future of design holds, but we can tell you the current trend in UI/UX. It’s flat design and we’re seeing elements of it popping up more and more every day on websites, mobile apps and even operating systems. Flat design places a strong emphasis on typography, solid colors, and simplistic layouts and shapes, steering clear of gradients, shading, shadows, beveled edges, reflections, dimension and texture. In flat design, you won’t see much detail or ornamentation, making the object/function appear as something else – this is called skeuomorphism, the opposite of flat design. A few primary examples of skeuomorphism is the volume control on your keyboard, that trash can icon on your Mac computer (or Recycle Bin for you Windows users), or even that decorative (and also fake) wood paneling on the …

By: Joshua Bolt
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Shopify POS System Released

Have you heard the news? Shopify, one of our favorite eCommerce solutions, has released their very own POS system. As their promo video states, “it’s the first iPad point-of-sale system designed to let you sell in-store and online using the Shopify platform”. So what does this mean for retailers that run their web shop through Shopify and are looking to accept customer payment in-person? Well, if Shopify walks their talk, it means these retailers can avoid a whole separate platform to sell in-store, avoiding messy API’s, expensive integration development, or even manual updates. This is potentially revolutionary, seamlessly connecting the worlds of brick-and-mortar and eCommerce. This all sounds pretty sweet if well-executed, so we decided to swipe on over to the app store and check out “Shopify POS” ourselves. We wanted to …

By: Joshua Bolt
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Anatomy of a Responsive Website

You’ve likely heard us preaching about responsive web design in recent months, so you already know what it is and why it’s a must-have for your business. Now it’s time to get down to brass tacks by taking a peek under the hood of a responsive website. Let’s analyze the website of vodka purveyor Grey Goose. The site is ideal for our critique because it’s a business website and it’s got a variety of responsive design elements. Here are a few that you should know (in layman’s terms, we promise). RESPONSIVE IMAGES The Grey Goose site uses crisp responsive photographs that correspond to the size of your device or browser window. Pictured above is the full size layout – but shrink your browser screen down, and the image will shrink, too (go …

By: Dan Redding
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WordPress: Beyond Words

WordPress is best known for its awesome capabilities with text – it’s right there in the name. It’s true that WordPress is a flexible content management system (CMS) that’s home to magazines, blogs, and news sites galore (see TechCrunch, CNN Political Ticker, Variety, Anderson Cooper 360). But don’t let that reputation fool you. This robust CMS is much more than a blogging platform. Here is a look at some sites that use WordPress for more than just the written word. VIDEO: BBC AMERICA (bbcamerica.com) BBC America uses a huge multisite WordPress installation to power the web presence of its shows. Each show has its own ‘child theme’ – a unique, show-specific variation on the primary BBC America WordPress theme which allows for total customization. Videos are embedded in full-width format, and look …

By: Dan Redding
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A Mobile State of Mind

Typically, when a web design client discusses a new site with their awesome new team of designers, the discussion will likely include examples of desktop websites that can serve as inspiration. This will lead to mockups of the desktop appearance of the new site. We are used to focusing on the desktop experience, only considering the mobile version of the site as an afterthought. This is dangerous – the layouts will differ, and mobile sites often require top-level reconsiderations of content and user experience. It’s time to transcend desktop-centric thinking. Designers and clients alike must increasingly ask ourselves to repeat the mantra, “But how does it look and function on mobile?” The ‘Mobile First’ Approach Way back in 2009 – a mere apartment lease ago to us, but a half-dozen lifetimes for …

By: Dan Redding
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The Base of Our Camp

We’ve lightly touched on the tools we use here at Command C, but I’d like to go further in depth about Basecamp, our project-management system. This online resource was developed and launched in 2004 by 37signals, a privately held web application company based in Chicago. Because communicating with our clients is what we place the most emphasis on externally, communicating amongst our team internally must be just as important. Basecamp helps Command C keep both our team and our clients in the know at all times. SAME PAGE Organized on a project-by-project basis, Basecamp keeps everything organized and everyone on the same page. Each member of our team has a profile. When they log in, they can see assigned tasks and collaborate with other members of the team. While email communication will …

By: Joshua Bolt
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