Top Reasons for Cart Abandonment, #8: Lack of...

Have you ever found yourself with a question about an item while shopping in a department store stocked wall-to-wall, floor-to-ceiling with inventory? You look down one aisle – no one to help. Within a few minutes you decide to set the item down and walk out the door because you cannot find the timely help that you need. One of the drawbacks to online shopping that must be mitigated is the fact that there isn’t inherent human to human contact (this has its pros and cons) and while you may think that your storefront, product information, and checkout process are simple and straightforward, those who visit your page may not. Or sometimes, they just want to hear a real live person telling them everything is gonna be okay. Let’s look at an …

By: Joshua Bolt
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Yo, Your Website Is Slow. And, here’...

It’s not news that people are spending less time than ever on websites these days. The big question you should have about visitors on your site is are they browsing or are they waiting for it to load and load and load and … If you experiencing increasingly slow load times for your website, what are ways that your site can be sped up so your visitors can have a pleasant experience? Here are a few common issues and simple solutions: Optimize files and images: Overloading a website with images, especially large ones, will cause serious lag. Your best bet is to delete images from your site that are not in use and pay attention to the format of the images that you use (.PNG is recommended). Do all of your file …

By: Joshua Bolt
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Top Reasons for Cart Abandonment, #7: Lack of...

If you’ve ever joined hands with someone and tried to keep steps to a song than you know exactly what “It takes two to tango” means. Not only do you have to be confident in taking the next step, but also you need to trust that your partner will do the same in stride. The same idea translates into the buyer and seller relationship at checkout. As a seller, it is critical to confidently lead your seller to take his or her next step, which is the purchase of your product. How do you do that? Trustmarks Just as a dancer looks for queues from a partner, so buyers are looking to have their confidence assured as they journey through the checkout. Provide them with confidence by showing off your security. Just …

By: Joshua Bolt
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Benefits of Retainer Agreements

A retainer agreement is an arrangement where the client agrees to pay in advance for a specific amount of hours to be allocated to a project. There are many benefits of retainer agreements, and below we’ve outlined some of the specifics when working with us in this capacity. Clear Communication First and foremost, we believe communication is key to any successful project. To guarantee streamlined support, each retainer client has a dedicated project manager committed to the project. The project manager monitors an active project management dashboard allowing the client to maintain to-do lists, view the status all scheduled updates, set milestones, and post new updates anytime. Quick & Easy We understand time is valuable, so we guarantee prioritized status in our work queue for our retainer clients. We’ve created an organized …

By: Joshua Bolt
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Top Reasons for Cart Abandonment, #6: “When will...

Amazon.com sellers know that their seller rating depends on how well they communicate the shipment of their products. Their seller score can quickly drop if they fail to add tracking information to their sales. We encourage all shop owners to have a system in place to keep your customers well informed and, well, you’ll keep your customers. Be sure to indicate the estimated time of product arrival as soon as you possibly can in the purchasing process. Let’s take a look at an example. I want to buy some boots over at Amazon.com. After I added them to the cart and clicked open the perpetual cart, I was given an estimated time of arrival as well as shipping options: Amazon does not wait to inform customers of delivery time. Additionally, they offer …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #5: Lack of...

First, let’s define the two: Perpetual Cart: A perpetual cart displays what is in a user’s cart as they navigate around the site (as opposed to only showing what is in a user’s cart when they go to the actual cart page). See the Nike example below. Persistent Cart: A persistent shopping cart remembers the items a customer added to their cart on their next visit with the use of cookies. First, let’s talk about perpetual carts. Losing people at checkout is one issue that we’ve discussed, but losing people before they get to the “register” is another hazard in the online marketplace. For many of us, spotting the finish line is motivating in and of itself. If you are a runner, you know exactly what I mean. Both monitoring how you …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #4: Unpredictable Shipping...

For online retailers, shipping costs are one of the biggest pain points, often determining your competitiveness in and of itself. For online shoppers, shipping costs are often the most significant comparison point when deciding from whom and where to purchase a particular item.  Let’s talk about socks. If you are anything like me, purchasing socks is a rare occasion, but when it does comes time to bite the bullet, I want the process handled quickly and easily. ‘A friend’ recently took a trip over to Walmart.com (first mistake) and couldn’t wait to get her Hanes on. She added a six-pack to her cart and finalized the order. That’s when she noticed the shipping price almost doubled the cost of the order, not to mention the estimated time of arrival was two to …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #3: Not Enough...

As we continue our journey seeking to remedy the common cold of cart abandonment, we are reminded that customers love customization – even at the checkout. One of the largest speed bumps at checkout can be not accepting the form of payment that they bring to checkout. Put yourself in the shoes of your guest (we can’t emphasize this enough). Imagine spending a half hour shopping and you’re ready to check out with your PayPal account, when boom, you’re blind-sided at the fact this retailer only does business via major credit card. With bank fees and the convenience of the digital world, many shoppers have converted over to services such as Google Wallet and PayPal (as well as BillMeLater). As a seller, be ready with a convenient, smooth checkout no matter what …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #2: Difficulty With...

Last week, we talked about required registration as part of our new series exploring eCommerce cart abandonment. This week, we’re looking at where to apply promo codes. Studies show that if you make customers wait too long to use their code during checkout, they’ll simply leave. The promo code field should be easy to find on the first step of payment checkout, otherwise customers are more inclined to exit the process. One of our Magento sites for Leffot, allows you to input promo code in the first step of checkout. Of similar importance to the placement of promo code fields within the checkout process as a whole, is the importance of placement within the page. Customers are likely to get frustrated quickly if they can’t find where to enter their promo code. The flip …

By: Joshua Bolt
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Top Reasons for Cart Abandonment #1: Required Registration

One of the most common forms of wrong thinking in eCommerce is not putting yourself (as the business owner) in your customer’s shoes. Imagine that you are in a brick & mortar store ready to buy an item, you get to the register, and the clerk demands that you become a member of their store before they can ring you up. Online retailers do this all the time thinking it’s either a way to become more exclusive (therefore attracting clients) or because having an email address feels overly important. Here are the barriers to entry this kind of thinking creates: It slows the customer down. The thought of creating one more username and password for a store they might never return to is frustrating. It makes the customer work. Here are some …

By: Joshua Bolt
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Custom Lettering by Olga Vasik

This week, the coworking office that we own and operate, Greenpoint Coworking, got letterered. Pretty beautiful stuff by the lovely Olga Vasik. See the finished product and then how it all went down below.

By: Sara Bacon
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