10 Savvy Shipping Tips for Ecommerce Retailers

In 2014, the #1 reason for online shopping cart abandonment was shipping. Specifically, having shipping costs beyond expectations caused potential customers to flee, according to a report by BI Intelligence in March 2015. While typically not the first priority for ecommerce business owners, shipping demands attention. Attractive shipping can increase number of sales and trigger higher order values. Follow these 10 shipping tips to help your potential customers complete their purchase and become your loyal fans: 1. Make your shipping policy clear Confusing your website visitors or forcing them to search for your shipping policy is a sure way to annoy them. Potential customers should be able to determine early in the order process if shipping is free or what it may cost. Shopping cart abandonment occurs when the final total cost doesn’t …

By: Melissa Eggleston
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Planning Your Ecommerce Strategy = Less Fires, Increased Profit...

Did you dream of being a firefighter when you were a child? Or did you look at firefighters with awe and wonder? You probably didn’t know then that firefighters are underpaid considering what they do. Unsurprisingly, firefighters also suffer enormous stress – the career has been named the most stressful one of 2015. We assume if you are reading this you aren’t in fact paid to be a firefighter, so why do so many ecommerce owners spend all their time putting out fires? One of the big pitfalls in the fast-moving world of ecommerce is to fall into a “put out the fire” mindset. In a small to medium sized shop, people are multi-tasking, handling a wide range of responsibilities to keep the business running. It’s very easy to fall into reactivity. …

By: Melissa Eggleston
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Migration from Magento Enterprise to Magento Community: Our...

Why pay for functionality you don’t use? As the lead developer for Command C, I led the migration of a client website from Magento Enterprise to Magento Community earlier this year. I’ve explained the process below to share what we learned. It may help you decide if a similar move might be right for you. Warning: This post is nerdtastic. What We Did Based in Boston, Shambhala has been publishing books on eastern religion and philosophy since 1969. Since launching shambhala.com, the Shambhala team had been using Magento Enterprise. The Magento team has built a variety of performance enhancers and user-facing features into the Enterprise Edition (EE) that do not exist within the Community Edition (CE) framework out of the box. But only a handful of EE features were actually necessary for …

By: Tiffany
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Social Ecommerce, SEO and Smarter Marketing: Interview with...

“It’s all about reaching people through social media for us,” explained Gavin Jocius, who manages three profitable ecommerce art websites with over $50M in annual revenue. “Social ecommerce means mobile monetization.” As the Executive Vice President for Art for CanvasOnDemand.com, Imagekind.com and greatBIGcanvas.com, Jocius’ goal is to sell art to “anyone who has walls.” More specifically he aims to entice family memory keepers into purchasing images on canvas. Jocius spends his days developing marketing campaigns, analyzing data, and overseeing the production and technology for these three websites. Jocius shared his successful approach and thinking in an interview with us. Learn from him in his own words below: Q: Give us the gist of your recent presentation “SEO and Social Confluence” at the Internet Retailer Digital Design Focus conference in L.A. A. The …

By: Melissa Eggleston
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We’re hiring

JOB DESCRIPTION The project manager is the key point of contact for clients and the technical team members. They are responsible for ensuring all projects are executed with the highest quality according to timeline and budget; ensuring all clients receive the experience of feeling like they are our top priority and that they are being guided through this process with an experienced, knowledgeable and professional partner; facilitating effective communication between all parties working on a project; producing accurate billing documents for every client on a monthly basis. The project manager responsibilities are as follows: Tactical Work: Monitor and facilitate communication between all parties involved on any given project: be the day-to-day contact for Client, handle all communication between Command C and Designers and Development team. You will be the main point of …

By: Sara Bacon
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ECommerce Website Consideration: Design for Drunks

When was the last time you saw a drunk shopper at the mall? It’s not common to see tipsy people with shopping bags in hand, but the privacy of online shopping allows for this indulgence. “I would stand in front of tents in the store and eventually think ‘No way. Camping? With two kids, one of whom never sleeps?’” explained Kelly Doherty, a blogger and entrepreneur based in North Carolina. “I threw back some beer one night and suddenly camping was the BEST IDEA EVER. I went online and bought a huge tent and two very nice blow up mattresses.” Though Doherty surprised her husband with the purchase, she adds that she got a killer deal. “Even a cheap beer buzz doesn’t kill my online shopping mojo,” Doherty said. She’s among a …

By: Melissa Eggleston
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ECommerce Analytics Without Context Leave You Wondering

If you are older than two, you can probably count. Counting is a good skill. What we can measure, we can change, according to social scientists. But counting things isn’t the same as understanding them. In 1993, if you had walked into the Gap in Charlotte, North Carolina, I might have greeted you at the door. I may have been the most welcoming teenager at the mall, but I was careless in another aspect of my job. On inventory day, my manager Karen got really upset at me for miscounting jeans. I remember raising my eyebrows and sharing a look with my coworkers as if to say, “Jeez, lady, what’s the big deal?” To me, I was just counting jeans, khakis and socks, but to her these numbers meant product tracking, theft …

By: Melissa Eggleston
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Meet Melissa: Content Strategist & User Experience Specialist

Hello everyone! Melissa is a Content Strategist and User Experience Specialist that we’re going to be partnering with over the next few months to discuss all things eCommerce and development related. Melissa is a super talented and knowledgable speaker/consultant who addresses all things having to do with Website Usability, UX and Content Strategy. We’re psyched to have her on board. Stay tuned!

By: Sara Bacon
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Last Minute Holiday Tips for eCommerce Sites

Successful online retailers typically plan for their holiday season all throughout the year, but there are a few things we’d like to suggest for those of you who may have, ahem, waited until the last minute. We understand how overwhelming preparing for the spikes in traffic, increased sales and making the most of the opportunity can be, and we put together a few tips to help. November and December are clearly the busiest spending months of the year in the US. We lifted this chart from our buddies over at Shopify, who got it from Comscore. It is super helpful and we couldn’t resist sharing it with you. So, what are the most important things you can do as online retailer to prepare for these traffic and sales spikes? 1.) Competitive shipping Competitive shipping …

By: Sara Bacon
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On Leadership

It’s been a while. I used to write and manage this blog entirely on my own, and then we got too busy and hired other people to write it for us. Beyond the fact that I had approximately zero time (or brain space) to sit down and write, I also thought it would be interesting to hear from some other voices in the company, to get a little more focused on the specifics of what we do and what we know, rather than the type of post I tend to write, which is a little more conceptual and life-centered. All that said, here I am, back at the drawing board. This year, Command C celebrated our ten year anniversary and here’s what we are doing to celebrate: we’re starting over. This is …

By: Sara Bacon
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New Virgin America Website Takes Flight

Virgin America just took a huge, bold step in the world of web design. Their new site offers a brand new approach to online booking with full responsivity: the site works seamlessly across desktop, tablet and mobile devices. Online shoppers are looking for simple, straight-forward experiences. Long gone are the days of fine print in footers and pages upon pages of checkout steps. Multitasking as they fumble to cash out is a huge barrier to entry. Virgin America has both realized and responded to this with their new design: they have just upgraded you to first class, so sit back, relax and enjoy their fresh new ride. Let’s take a quick glance at Virgin America’s new homepage: It’s balanced, simple and puts the customer’s needs front and center. Virgin has completely done …

By: Joshua Bolt
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Responsive vs. Adaptive Web Design

I think we can all pretty much agree that making sure your site is fully optimized for mobile devices is industry standard at this point. But within that statement, there are a couple of approaches to making this happen. We’ve been fielding a lot of questions about the difference between adaptive and responsive web design recently. So, this in this post I’ll attempt to demystify the two a bit. Responsive Web Design The greatest advantage to a responsive design is in its name; the website itself responds to the mobile device that is attempting to reach the website. With the help of excellent and seemingly magical coding (ie: media queries), it responds to the user who beckons its content. Usually, the website responds with a beautiful rendition of the original website — with …

By: Joshua Bolt
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