The Power of Vulnerability in Business, Part 2

“Oh no, there’s this person on my team I’ve been working with for five years and she doesn’t know this important part of me!” worried Sara. (Last week, we shared excerpts from our founder Sara’s interview on vulnerability. Here’s some important backstory – a “real world” example of the power of vulnerability.) This concern ran through Sara’s mind when she came home from Owner Camp, the retreat for digital/creative studio owners. While there, Carl Smith had asked her to be interviewed about vulnerability in the near future. She had disclosed her sobriety and instigated a really authentic group discussion at Owner Camp. Now home, Sara immediately scheduled a call for first thing the next morning with this member of her team. She shared about her 7 years of recovery on that call. Later …

By: Melissa Eggleston
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Updates to Shopify Admin

Shopify made important updates in the last few days to the sales channels and Home sidebar in the Shopify admin. Here’s a quick summary of the changes you can expect to see: Channels are moved into a “Sales Channels” nest in the admin sidebar nav Sales channel settings are moved to the channel’s menu Channel Overview pages are moved into the Home sidebar Buy Button has a new dashboard Please read the details of Shopify’s announcement on the updates to Shopify Admin. The explanations of how items have moved around are helpful. We hope that the reorganization will make your experience with Shopify even better. Clients, if you have any questions, please check in with us.

By: Melissa Eggleston
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The Power of Vulnerability in Business, Part 1

Do you bring your whole self to your professional life? Is it ok to show when you are struggling? Should you share past experiences that aren’t pretty? This can be a tricky question to answer for both business owners and employees. Our founder Sara Bacon believes that being vulnerable with your team leads to power, connection and authenticity. And she walks her talk. Carl Smith of The Bureau of Digital asked Sara to be interviewed for a podcast recently. In a session at Owner Camp, a retreat for digital/creative studio owners, Carl had listened to Sara share about her sobriety. Carl noticed the effect this disclosure had in encouraging others to share honestly. Sara agreed to be interviewed by Carl—and then had a big realization. We’ll share that story next week, or you can hear it …

By: Melissa Eggleston
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Our Real World Experience with Shopify Plus

Come ride the cable cars with us next week! As a Shopify Plus Partner, we are heading to the Shopify Unite conference in San Francisco. This has caused us to reflect on our experience with Shopify Plus since the service launched in February 2014. Our experience in one word: Awesome! If you aren’t familiar, Shopify Plus is the enterprise version of the Shopify ecommerce platform. Shopify Plus serves high volume online shops and fast growing startups. Both Shopify versions are fully hosted ecommerce solutions, so Shopify affects a big part of the customer experience. This translates to fast server speeds – an essential for ecommerce shops. Research shows that 57% of consumers will abandon a page that takes longer than 3 seconds to load. Faster web pages have higher conversion and a lower bounce …

By: Melissa Eggleston
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Recommended Use of SSL Encryption Everywhere

Shopify announced today that all online stores on its platform can now be accessed using SSL encryption across all site URLS. SSL encryption has traditionally been used to protect a user’s personal information during the checkout process only, however, web standards are changing and it is recommended that all pages, content and data across your site be protected under SSL. Beyond Shopify, we believe this is a new web standard and are recommending that all sites, ecommerce or otherwise, implement SSL across all pages. Google is on board as well, announcing that it will now (and potentially increasingly so) be using HTTPS as a ranking signal on their search engine. Please read Shopify’s announcement and further explanation about this here. We will be working with all clients to transition their HTTP urls to …

By: Sara Bacon
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Magento 2 and What it Means for You

As Magento 2.0 was released this week for public consumption, we’ve been getting our ducks in a row to help our clients determine whether or not this upgrade makes sense for them. This is a significant release for the Magento ecosystem and one of the features that most catches our eye is the more modular codebase. With our focus on support, upgrades and maintenance, this helps us to better ensure that one update, fix or change is less likely to impact other parts of the site. This also extends to upgrades and patches… which, if you’re already on Magento, you know have been fairly frequent this past year. We’re also super stoked about the pre-integration with Varnish. Here are a few of 2.0′s other features, taken directly from the Magento site: Open, …

By: Sara Bacon
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Holiday Planning for Ecommerce Stores: A Project Manager...

At Command C, we always remind ourselves that we aren’t the typical users of the sites we maintain and build. But one experience we do share with your customers – and you – is that of holiday shopping. When planning your holiday season website strategy, put yourselves in your customers’ shoes. Ask yourself these questions: What are the pitfalls you’ve experienced shopping on other sites? How can you make holiday shopping seamless and enjoyable? How can you deliver 100% on your customers’ expectations so you’re not seen as the Grinch? While you’re focusing on your customers’ needs for the holidays, let us focus on yours. Image credit: Custora     As a project manager, I work with clients, developers, designers, and third parties to execute your visions on time, on cost and to your specifications. …

By: Amanda Bernsohn
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10 Savvy Shipping Tips for Ecommerce Retailers

In 2014, the #1 reason for online shopping cart abandonment was shipping. Specifically, having shipping costs beyond expectations caused potential customers to flee, according to a report by BI Intelligence in March 2015. While typically not the first priority for ecommerce business owners, shipping demands attention. Attractive shipping can increase number of sales and trigger higher order values. Follow these 10 shipping tips to help your potential customers complete their purchase and become your loyal fans: 1. Make your shipping policy clear Confusing your website visitors or forcing them to search for your shipping policy is a sure way to annoy them. Potential customers should be able to determine early in the order process if shipping is free or what it may cost. Shopping cart abandonment occurs when the final total cost doesn’t …

By: Melissa Eggleston
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Planning Your Ecommerce Strategy = Less Fires, Increased Profit...

Did you dream of being a firefighter when you were a child? Or did you look at firefighters with awe and wonder? You probably didn’t know then that firefighters are underpaid considering what they do. Unsurprisingly, firefighters also suffer enormous stress – the career has been named the most stressful one of 2015. We assume if you are reading this you aren’t in fact paid to be a firefighter, so why do so many ecommerce owners spend all their time putting out fires? One of the big pitfalls in the fast-moving world of ecommerce is to fall into a “put out the fire” mindset. In a small to medium sized shop, people are multi-tasking, handling a wide range of responsibilities to keep the business running. It’s very easy to fall into reactivity. …

By: Melissa Eggleston
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Migration from Magento Enterprise to Magento Community: Our...

Why pay for functionality you don’t use? As the lead developer for Command C, I led the migration of a client website from Magento Enterprise to Magento Community earlier this year. I’ve explained the process below to share what we learned. It may help you decide if a similar move might be right for you. Warning: This post is nerdtastic. What We Did Based in Boston, Shambhala has been publishing books on eastern religion and philosophy since 1969. Since launching shambhala.com, the Shambhala team had been using Magento Enterprise. The Magento team has built a variety of performance enhancers and user-facing features into the Enterprise Edition (EE) that do not exist within the Community Edition (CE) framework out of the box. But only a handful of EE features were actually necessary for …

By: Tiffany
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Social Ecommerce, SEO and Smarter Marketing: Interview with...

“It’s all about reaching people through social media for us,” explained Gavin Jocius, who manages three profitable ecommerce art websites with over $50M in annual revenue. “Social ecommerce means mobile monetization.” As the Executive Vice President for Art for CanvasOnDemand.com, Imagekind.com and greatBIGcanvas.com, Jocius’ goal is to sell art to “anyone who has walls.” More specifically he aims to entice family memory keepers into purchasing images on canvas. Jocius spends his days developing marketing campaigns, analyzing data, and overseeing the production and technology for these three websites. Jocius shared his successful approach and thinking in an interview with us. Learn from him in his own words below: Q: Give us the gist of your recent presentation “SEO and Social Confluence” at the Internet Retailer Digital Design Focus conference in L.A. A. The …

By: Melissa Eggleston
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We’re hiring

JOB DESCRIPTION The project manager is the key point of contact for clients and the technical team members. They are responsible for ensuring all projects are executed with the highest quality according to timeline and budget; ensuring all clients receive the experience of feeling like they are our top priority and that they are being guided through this process with an experienced, knowledgeable and professional partner; facilitating effective communication between all parties working on a project; producing accurate billing documents for every client on a monthly basis. The project manager responsibilities are as follows: Tactical Work: Monitor and facilitate communication between all parties involved on any given project: be the day-to-day contact for Client, handle all communication between Command C and Designers and Development team. You will be the main point of …

By: Sara Bacon
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