The Trump Shop Copies Clinton

In our blog post last week, we compared The Trump Shop with The Clinton Shop. Hillary clearly won. But someone on Donald’s team realized his problem and changed his website. The strategy? Copy The Clinton Shop. Just look at the two home pages now! Trump’s resembles Clinton’s! Homepage Messaging The Trump Shop now has similar messaging on its home page about “history.” Trump: “History is watching us now.”  Clinton: “Gear up for history!” Hey Trump Team, we’d like to see a bit more originality here to distinguish you from Clinton. We dislike copycats in web design – you should stand out from your competition not copy them! Look and Feel Check out the similarity of Trump’s new font choice to Clinton’s. The last iteration of his site leveraged a more classic serif font. Trump’s new site is also using bigger …

By: Melissa Eggleston
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The Trump Shop vs The Clinton Shop

They are both in the 1%. They both live in NYC. Their hair even looks the same from behind! But Donald Trump and Hillary Clinton have noticeably different ecommerce shops. Since we specialize in ecommerce, we decided to compare The Trump Shop and The Clinton Shop. Here’s our evaluation based on four important parts of any ecommerce website. Homepage First impressions are critical for website success. People often make snap judgments about a website within five seconds or even 50 milliseconds. The Trump Shop homepage lacks visual hierarchy and feels cluttered. Fifteen different products are competing for attention. There’s no clear call to action on the page to guide the website visitor. The logo in the upper left corner has tiny letters. It also runs into the navigation bar, which looks unprofessional. The Clinton Shop …

By: Melissa Eggleston
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5 Ecommerce Strategies NOW for More Holiday Sales

Is it 95 degrees where you are also? We know it can be hard to think about the holiday season when it’s beach weather. But for online business owners, summer is the time to plan your ecommerce strategies for the holidays. By the time Q4 rolls around on October 1, your website should be running as smoothly as Santa’s sleigh. If you wait until then to make changes, you risk losing sales due to technical glitches or missed opportunities. You do not want your site to go down or to disappoint customers at any time, but especially not in Q4. Here are 5 ecommerce strategies to consider now: 1. Improve your site performance You can do all the marketing you want, but if your website doesn’t perform, none of it matters. Hurried holiday …

By: Melissa Eggleston
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How Ecommerce Loyalty Programs Work to Increase Revenue...

How do you plan to keep customers returning to your online store? One increasingly popular strategy for ecommerce retailers is to use a loyalty program. Loyalty programs offer customers rewards for frequent purchases. Rewards are typically coupons, free items or special access to new products. We interviewed Charlie Casey, the CEO of LoyaltyLion, about ecommerce loyalty programs. Started in London in 2012, LoyaltyLion aims to give retailers innovative ways to engage and retain customers. Q. What are the benefits of using a loyalty program? A. Two main benefits are to retain key customers and to increase sales. By retaining key customers, stores will increase their repeat purchase rate. Customers may also earn points that lead to rewards that incentivize spending. For example, a percentage off coupon could be an attractive reward that leads to …

By: Melissa Eggleston
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Magento to Shopify Plus Migration: 6 Months Free

Wondering if Magento might NOT be the right ecommerce platform for you? If you’ve been considering migrating to Shopify Plus from Magento, you have an attractive opportunity to consider this summer. Shopify Plus announced last week that through Sept. 30, 2016, you can migrate your existing Magento store to Shopify Plus and receive your first 6 months of service free. That’s worth more than $15,000! They will also take care of your data migration, an important step in a successful site migration. The benefits of Shopify Plus include the following: Fully hosted, cloud-based solution Social, mobile, and conversational commerce Unlimited scale and extensive APIs Dedicated expertise and support Sales tax software included (Avalara AvaTax™) No software upgrades No security patches No application monitoring 24/7 support (in our experience, their dedicated account managers are …

By: Sara Bacon
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The Power of Vulnerability in Business, Part 2

“Oh no, there’s this person on my team I’ve been working with for five years and she doesn’t know this important part of me!” worried Sara. (Last week, we shared excerpts from our founder Sara’s interview on vulnerability. Here’s some important backstory – a “real world” example of the power of vulnerability.) This concern ran through Sara’s mind when she came home from Owner Camp, the retreat for digital/creative studio owners. While there, Carl Smith had asked her to be interviewed about vulnerability in the near future. She had disclosed her sobriety and instigated a really authentic group discussion at Owner Camp. Now home, Sara immediately scheduled a call for first thing the next morning with this member of her team. She shared about her 7 years of recovery on that call. Later …

By: Melissa Eggleston
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Updates to Shopify Admin

Shopify made important updates in the last few days to the sales channels and Home sidebar in the Shopify admin. Here’s a quick summary of the changes you can expect to see: Channels are moved into a “Sales Channels” nest in the admin sidebar nav Sales channel settings are moved to the channel’s menu Channel Overview pages are moved into the Home sidebar Buy Button has a new dashboard Please read the details of Shopify’s announcement on the updates to Shopify Admin. The explanations of how items have moved around are helpful. We hope that the reorganization will make your experience with Shopify even better. Clients, if you have any questions, please check in with us.

By: Melissa Eggleston
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The Power of Vulnerability in Business, Part 1

Do you bring your whole self to your professional life? Is it ok to show when you are struggling? Should you share past experiences that aren’t pretty? This can be a tricky question to answer for both business owners and employees. Our founder Sara Bacon believes that being vulnerable with your team leads to power, connection and authenticity. And she walks her talk. Carl Smith of The Bureau of Digital asked Sara to be interviewed for a podcast recently. In a session at Owner Camp, a retreat for digital/creative studio owners, Carl had listened to Sara share about her sobriety. Carl noticed the effect this disclosure had in encouraging others to share honestly. Sara agreed to be interviewed by Carl—and then had a big realization. We’ll share that story next week, or you can hear it …

By: Melissa Eggleston
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Our Real World Experience with Shopify Plus

Come ride the cable cars with us next week! As a Shopify Plus Partner, we are heading to the Shopify Unite conference in San Francisco. This has caused us to reflect on our experience with Shopify Plus since the service launched in February 2014. Our experience in one word: Awesome! If you aren’t familiar, Shopify Plus is the enterprise version of the Shopify ecommerce platform. Shopify Plus serves high volume online shops and fast growing startups. Both Shopify versions are fully hosted ecommerce solutions, so Shopify affects a big part of the customer experience. This translates to fast server speeds – an essential for ecommerce shops. Research shows that 57% of consumers will abandon a page that takes longer than 3 seconds to load. Faster web pages have higher conversion and a lower bounce …

By: Melissa Eggleston
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Recommended Use of SSL Encryption Everywhere

Shopify announced today that all online stores on its platform can now be accessed using SSL encryption across all site URLS. SSL encryption has traditionally been used to protect a user’s personal information during the checkout process only, however, web standards are changing and it is recommended that all pages, content and data across your site be protected under SSL. Beyond Shopify, we believe this is a new web standard and are recommending that all sites, ecommerce or otherwise, implement SSL across all pages. Google is on board as well, announcing that it will now (and potentially increasingly so) be using HTTPS as a ranking signal on their search engine. Please read Shopify’s announcement and further explanation about this here. We will be working with all clients to transition their HTTP urls to …

By: Sara Bacon
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Magento 2 and What it Means for You

As Magento 2.0 was released this week for public consumption, we’ve been getting our ducks in a row to help our clients determine whether or not this upgrade makes sense for them. This is a significant release for the Magento ecosystem and one of the features that most catches our eye is the more modular codebase. With our focus on support, upgrades and maintenance, this helps us to better ensure that one update, fix or change is less likely to impact other parts of the site. This also extends to upgrades and patches… which, if you’re already on Magento, you know have been fairly frequent this past year. We’re also super stoked about the pre-integration with Varnish. Here are a few of 2.0’s other features, taken directly from the Magento site: Open, …

By: Sara Bacon
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Holiday Planning for Ecommerce Stores: A Project Manager...

At Command C, we always remind ourselves that we aren’t the typical users of the sites we maintain and build. But one experience we do share with your customers – and you – is that of holiday shopping. When planning your holiday season website strategy, put yourselves in your customers’ shoes. Ask yourself these questions: What are the pitfalls you’ve experienced shopping on other sites? How can you make holiday shopping seamless and enjoyable? How can you deliver 100% on your customers’ expectations so you’re not seen as the Grinch? While you’re focusing on your customers’ needs for the holidays, let us focus on yours. Image credit: Custora     As a project manager, I work with clients, developers, designers, and third parties to execute your visions on time, on cost and to your specifications. …

By: Amanda Bernsohn
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