Ecommerce Analytics Without Context Leave You Wondering

If you are older than two, you can probably count. Counting is a good skill. What we can measure, we can change, according to social scientists. But counting things isn’t the same as understanding them. In 1993, if you had walked into the Gap in Charlotte, North Carolina, I might have greeted you at the door. I may have been the most welcoming teenager at the mall, but I was careless in another aspect of my job. On inventory day, my manager Karen got really upset at me for miscounting jeans. I remember raising my eyebrows and sharing a look with my coworkers as if to say, “Jeez, lady, what’s the big deal?” To me, I was just counting jeans, khakis and socks, but to her these numbers meant product tracking, theft …

By: Melissa Eggleston
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Meet Melissa: Content Strategist & User Experience Specialist

Hello everyone! Melissa is a Content Strategist and User Experience Specialist that we’re going to be partnering with over the next few months to discuss all things eCommerce and development related. Melissa is a super talented and knowledgable speaker/consultant who addresses all things having to do with Website Usability, UX and Content Strategy. We’re psyched to have her on board. Stay tuned!

By: Sara Bacon
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Last Minute Holiday Tips for eCommerce Sites

Successful online retailers typically plan for their holiday season all throughout the year, but there are a few things we’d like to suggest for those of you who may have, ahem, waited until the last minute. We understand how overwhelming preparing for the spikes in traffic, increased sales and making the most of the opportunity can be, and we put together a few tips to help. November and December are clearly the busiest spending months of the year in the US. We lifted this chart from our buddies over at Shopify, who got it from Comscore. It is super helpful and we couldn’t resist sharing it with you. So, what are the most important things you can do as online retailer to prepare for these traffic and sales spikes? 1.) Competitive shipping Competitive shipping …

By: Sara Bacon
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On Leadership

It’s been a while. I used to write and manage this blog entirely on my own, and then we got too busy and hired other people to write it for us. Beyond the fact that I had approximately zero time (or brain space) to sit down and write, I also thought it would be interesting to hear from some other voices in the company, to get a little more focused on the specifics of what we do and what we know, rather than the type of post I tend to write, which is a little more conceptual and life-centered. All that said, here I am, back at the drawing board. This year, Command C celebrated our ten year anniversary and here’s what we are doing to celebrate: we’re starting over. This is …

By: Sara Bacon
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New Virgin America Website Takes Flight

Virgin America just took a huge, bold step in the world of web design. Their new site offers a brand new approach to online booking with full responsivity: the site works seamlessly across desktop, tablet and mobile devices. Online shoppers are looking for simple, straight-forward experiences. Long gone are the days of fine print in footers and pages upon pages of checkout steps. Multitasking as they fumble to cash out is a huge barrier to entry. Virgin America has both realized and responded to this with their new design: they have just upgraded you to first class, so sit back, relax and enjoy their fresh new ride. Let’s take a quick glance at Virgin America’s new homepage: It’s balanced, simple and puts the customer’s needs front and center. Virgin has completely done …

By: Joshua Bolt
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Responsive vs. Adaptive Web Design

I think we can all pretty much agree that making sure your site is fully optimized for mobile devices is industry standard at this point. But within that statement, there are a couple of approaches to making this happen. We’ve been fielding a lot of questions about the difference between adaptive and responsive web design recently. So, this in this post I’ll attempt to demystify the two a bit. Responsive Web Design The greatest advantage to a responsive design is in its name; the website itself responds to the mobile device that is attempting to reach the website. With the help of excellent and seemingly magical coding (ie: media queries), it responds to the user who beckons its content. Usually, the website responds with a beautiful rendition of the original website — with …

By: Joshua Bolt
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Top Reasons for Cart Abandonment, #8: Lack of...

Have you ever found yourself with a question about an item while shopping in a department store stocked wall-to-wall, floor-to-ceiling with inventory? You look down one aisle – no one to help. Within a few minutes you decide to set the item down and walk out the door because you cannot find the timely help that you need. One of the drawbacks to online shopping that must be mitigated is the fact that there isn’t inherent human to human contact (this has its pros and cons) and while you may think that your storefront, product information, and checkout process are simple and straightforward, those who visit your page may not. Or sometimes, they just want to hear a real live person telling them everything is gonna be okay. Let’s look at an …

By: Joshua Bolt
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Yo, Your Website Is Slow. And, here’...

It’s not news that people are spending less time than ever on websites these days. The big question you should have about visitors on your site is are they browsing or are they waiting for it to load and load and load and … If you experiencing increasingly slow load times for your website, what are ways that your site can be sped up so your visitors can have a pleasant experience? Here are a few common issues and simple solutions: Optimize files and images: Overloading a website with images, especially large ones, will cause serious lag. Your best bet is to delete images from your site that are not in use and pay attention to the format of the images that you use (.PNG is recommended). Do all of your file …

By: Joshua Bolt
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Top Reasons for Cart Abandonment, #7: Lack of...

If you’ve ever joined hands with someone and tried to keep steps to a song than you know exactly what “It takes two to tango” means. Not only do you have to be confident in taking the next step, but also you need to trust that your partner will do the same in stride. The same idea translates into the buyer and seller relationship at checkout. As a seller, it is critical to confidently lead your seller to take his or her next step, which is the purchase of your product. How do you do that? Trustmarks Just as a dancer looks for queues from a partner, so buyers are looking to have their confidence assured as they journey through the checkout. Provide them with confidence by showing off your security. Just …

By: Joshua Bolt
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Benefits of Retainer Agreements

A retainer agreement is an arrangement where the client agrees to pay in advance for a specific amount of hours to be allocated to a project. There are many benefits of retainer agreements, and below we’ve outlined some of the specifics when working with us in this capacity. Clear Communication First and foremost, we believe communication is key to any successful project. To guarantee streamlined support, each retainer client has a dedicated project manager committed to the project. The project manager monitors an active project management dashboard allowing the client to maintain to-do lists, view the status all scheduled updates, set milestones, and post new updates anytime. Quick & Easy We understand time is valuable, so we guarantee prioritized status in our work queue for our retainer clients. We’ve created an organized …

By: Joshua Bolt
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Top Reasons for Cart Abandonment, #6: “When will...

Amazon.com sellers know that their seller rating depends on how well they communicate the shipment of their products. Their seller score can quickly drop if they fail to add tracking information to their sales. We encourage all shop owners to have a system in place to keep your customers well informed and, well, you’ll keep your customers. Be sure to indicate the estimated time of product arrival as soon as you possibly can in the purchasing process. Let’s take a look at an example. I want to buy some boots over at Amazon.com. After I added them to the cart and clicked open the perpetual cart, I was given an estimated time of arrival as well as shipping options: Amazon does not wait to inform customers of delivery time. Additionally, they offer …

By: Joshua Bolt
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