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Boost Your Average Order Value: Command C’s Top Tips

In the first quarter of 2017, the average order value (AOV) online came in at $82.50. We find it compelling to think about this number in tandem with another stat: It costs 5x more to acquire a new customer than it does to retain an active one. With shoppers already …

Ecommerce InspirationModern BusinessServing Your CustomersTip Central

By: Nicole Reed
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5 minute read

10 Product Configurators Increasing Sales Today

As ecommerce evolves, anything becomes possible. This is exciting for us as developers, and even more so as we watch customers own this attitude. Shoppers are increasingly designing with an online product configurator, the main tool merchants use to invite their shoppers to customize products. What are the benefits of having …

Ecommerce InspirationReducing FrictionServing Your Customers

By: Nicole Reed
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5 minute read

Solving Omnichannel Inventory Management with Stitch Labs

The Harvard Business Review kicked off 2017 with an era-defining headline: Study of 46,000 Shoppers Shows that Omnichannel Retailing Works. Customers love omnichannel. When a merchant sells through “all channels” — brick and mortar, online, mobile, wholesale, etc. — shoppers get to purchase whenever, wherever, and however they want. But …

Modern BusinessReducing FrictionTip Central

By: Nicole Reed
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4 minute read

Buying Furniture Online: A Retail Industry Transitions

We recently spent a day talking to exhibitors at the International Contemporary Furniture Fair (ICFF) in NYC. This annual show featured talented designers who make everything imaginable for the home. Their work was sublime. Exhibitors shared that the big topic on the floor this year was “the future of retail.” …

Modern Business

By: Nicole Reed
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1 minute read

Shopify Meetup Durham

It’s here. On Wednesday, May 17th, the North Carolina office of Command C is hosting our second Triangle Shopify Meetup in downtown Durham! Join us at American Underground (201 W. Main Street) for beverages, snacks, and talk of all things Shopify. The topic for the night is GROWTH. With 7+ …

Platform Talk

By: Nicole Reed
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5 minute read

7 Steps to Transition from Crowdfunding to Online Sales

At the end of a successful crowdfunding campaign, you’ve earned three essential things: money, customers, and momentum. Since timing is all, we’re here to talk about harnessing the momentum of your crowdfunding to build a lasting business. As our friends at Shopify wrote in The Ultimate Guide to Crowdfunding, “Think …

Modern Business

By: Nicole Reed
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