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Case Study: Just Salad

When Just Salad came to Command C for a full redesign, their site needed some updating and cohesion. Based on an old-school computer game feel, it was cute and kitschy, but distractingly busy in concentrated areas, leaving a lot of dead visual space. Our first major revision was to make …

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By: lucia martinez
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Responsive Web Design 102

Last week we touched on the very basic basics of responsive web design, i.e. what exactly it is and why you probably want it for your site.  Now let’s go over what it involves. Responsive web design isn’t just about changing the display size of a page, since that would …

By: lucia martinez
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2 minute read

Responsive Web Design 101

“Oh, and I want a mobile site, too.” This is a request that web designers hear all the time, and one that can open up a world of pain (and questions).  Do you mean an iPhone-friendly site, or a Blackberry one?  Maybe you meant iPad?  Kindle Fire?  Android?  Some other …

By: lucia martinez
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Font Allergies

Technically these are typeface allergies.  Why?  Because fonts and typefaces are not the same thing.  Typeface refers to the design of the character, whereas font indicates the particular combination of typeface, size, and effect.  So Times New Roman is a typeface, but 12 pt. Times New Roman is a font. …

By: lucia martinez
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Case Study: The Brookeside Group

We’re really proud of our latest site launch, client relations firm The Brookeside Group. This was a full-scope redesign and development project that included rebranding, UI/UX design, and custom development on the WordPress platform.  Our mission was to create a fresh and cohesive look and feel that communicated the company’s …

Case Studies

By: lucia martinez
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3 minute read

Teamwork

It’s kind of a glorious thing, being an independent creative.  No one to report to, no one to monitor, no other opinions to consider, just you and, if you’re lucky, the client.  This is great if your business is as specific as your talent: you devise logos, or make letterpress …

Tip Central

By: lucia martinez
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2 minute read

Recruiting New Clients: Do’s and Don’ts

As Head of New Business, reaching out to prospective clients is (duh) a major part of my job description.  For a boutique web design firm like Command C, mass generic emails just aren’t part of the game plan, ever.  There’s a lot of preliminary research involved on this end since …

Tip Central

By: lucia martinez
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Networking Basics (And Then Some)

Networking is my personal nightmare.  There’s something about putting yourself forward, about self-promotion, that really makes me uncomfortable.  What if you’re annoying?  Too pushy?  What if the other person is just listening politely and can’t wait to get out of there?  What if everybody hates you? Bad news first: if …

Tip Central

By: lucia martinez
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The Web Design Process: Critiques and Edits

Critiques and editing are two absolutely essential steps of any creative process. They are also potentially the most difficult ones. Critiques—actual critiques, not just positive reinforcement—involve feelings and egos, whether they’re yours or those of someone else.  Editing requires cutting, and cutting your baby brainchild is never easy. (At least …

Tip Central

By: lucia martinez
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Meet Lucia!

Hello! My name is Lucia Martinez, and you’ll be seeing a lot of me around the site in the future. I’ll be serving as Head of New Business and directing social media and communications for Command C, writing about everything from brainstorming basics to the differences between UI and UX on the …

By: lucia martinez
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