Why You Need a Web Design Budget

The process of building a website is pretty much identical to that of building a house. It’s a significant undertaking that needs diligent planning, a clear breakdown of phases and a boatload of mindfulness. You want to work with a firm you trust, you need a plan that guides you, and if you’re wise, you’ll factor in your environment. The hard fact is that the questions you’ll be faced with are predominantly going to be answered by the amount of money you have to spend. So many potential clients seem hesitant to state their budget, like, if they give it away, it’s all gonna be spent. But yeah, the budget you have should be spent and you should be clear about what you can afford–in the same way you would (should) be …

By: Commandc
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Tons of New Custom Web Design and Development...

Umm, I just realized I have a massive amount of new work that hasn’t been posted. I guess we’ve been busy. Here’s a recap of what we’ve been working on. JOIN BKLYN This site one of the most exciting projects we’ve ever been a part of. We built out the backend using a Drupal CMS that allows the client to update all of their own content, it was designed by Join BKLYN. The website is pretty revolutionary and one of a kind– you’re gonna like it over there. ___________________________ Relativity 7 It was a huge honor to be brought on by SMKK Studios to collaborate on the UI and design for Relativity 7. They took care of the coding on this one, so I was able to really dive in to the collaborative …

By: Commandc
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The Right Time to Redesign

People ask me all the time how to know when the timing is right for a redesign. Throughout the years, I’ve noticed a few common denominators that can be used as a litmus to know when the timing is right to redesign your website. 1. Your target audience has changed. Businesses evolve. Or at least they should. Often times a few years go by and our audience changes. Your website should be consistent with who you’re marketing towards. 2. Your brand identity has changed/the look of your site is outdated. Again, a healthy business should constantly be growing and changing. Technology evolves. Your competition is at your heels. The way your site looked three years ago may not reflect who you are today. As business owners we have got to continuously be …

By: Commandc
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Why My MFA in Photography Makes Me a...

Okay, I’m not really that cocky, but I think I have a good case for this. People ask me all the time what sort of degree I earned that got me to where I am as a designer. They are often shocked that my response is an MFA in Photography. But to me, web design made perfect sense as the next logical step because a.) I wanted to actually make money and b.) I was pretty sure that what I learned in photo school lent itself to a solid understanding of design. I did take some web courses in grad school, but they were mainly technical and truth be told, I really don’t give a damn about code. I am not a coder, I hire people to do that for me. What …

By: Commandc
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Calling All Badass Business Ladies

Our homies over at Alex & Eli are at it again, check this awesomeness: Consider yourself a weekend warrior fashionista but get totally befuddled as to how to transform your fashion forward look from brunch to boardroom? Anna Zeman and Aja Singer, the NY based design duo behind the downtown label Alex & Eli are here to help. They are now offering personal style consultations and wardrobe assessments for the businesswoman that wants to define her personal style both in the office and out. Having designed suiting separates that have been seen on the ladies of Gossip Girl, and worn by Kim Kardashian, your personal designer stylists boast seriously comprehensive resumes with backgrounds including Carolina Herrera, Zac Posen, Chado Ralph Rucci ad Rodarte. No longer go from after hours chic to office …

By: Commandc
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Avoiding a Web Design Nightmare

Don’t tell me, you had terrible experience with your last web designer, they left you high and dry, they didn’t do what you asked, you thought you were on the same page, but low and behold you weren’t. I know. You finally got through the process and your site is up and running. I bet you fifty bucks you don’t have enough traffic. You are not alone. I can tell you why. There’s a HUGE margin for error in web design. And a lack of emphasis on the right places. The process calls for SO MANY proficiencies. Most of the time, the issue lies in one or all of these five arenas: 1. Less than excellent communication aka not knowing your brand. Okay, communication is a two way street, yes. And, great …

By: Commandc
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Custom Magento, Custom WordPress, Custom Everything: Latest Projects...

One of my most favorite aspects of my job is that I get to immerse myself in so many different kinds of projects and industries. In the last month or so we’ve launched a bunch of projects that really run the gamut. Above is a homepage redesign we did for our pals over at Alex & Eli in honor of their new spring collection which we also added to their site. Check out their press section–this guys are totally blowing up. We also just launched this fully-loaded Magento site for Expiring Monthly. This site was huge for us–it is a highly customized ecommerce site that utilizes digital download and subscription features upon the Magento platform. We also added a browse by manufacturer plug-in that allows users to search by author–not inherent Magento …

By: Commandc
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Finding The Right Designer

If I had a dollar for every inquiry that came with a horror story of previous designer experience, I’d be, you know… Seriously, it’s way, way, way too common that clients have bad experiences with their first, second and third designers. A lot of money and time is wasted, and a lot of needless distrust is created. I hope this post can demystify that experience a bit, clarify what to look for in a designer, and Lord Jesus save one poor client (or myself) from a God-awful adventure–because that is really an appropriate phrase for the experience. It’s no fun to be in a client/designer relationship that is just not working, no matter which side you’re on. 1. Be aware that you are getting into a relationship. For reals yo. This is …

By: Commandc
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What Makes an Excellent Small Business Website

What are the qualities of an effective website for small businesses? I’ve been asking myself this question every day for the past seven years. Here’s what I know separates the good from the bad: 1. 3 F’s: Form Follows Function. Look, I’m a designer. I’m all about smart, timeless design. But let’s be real clear about one thing, unless you do what I do, you’re not selling design. You are selling your product or service, so that thing–whatever it may be–should be the most prominent aspect of your website. Don’t shirk on things like product photography or good writing that gets to the point of what you do, especially if you’re a service-based business. Design is important, don’t get me wrong, but the design of your website should compliment your product. Think …

By: Commandc
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Getting Audited. AKA: Why to do Your Books...

Most entrepreneurs go into business for themselves because they are good at something, they have a skill or talent they think they can do better than the next Joe. So they decide to open up shop thinking they’re going to live out the rest of their days doing the thing they love. If you’re anything like me or any other entrepreneur I’ve ever spoken to, you’ll soon find that you probably spend about 10% of your time doing that thing you love and the other 90% learning how to run a business, juggling marketing, sales, finances, etc. I’ve spent the past six years learning how to accept this fact. With acceptance came action for me, action in the form of opening a new space, Greenpoint CoWorking (GPCW), whose goal is to holistically …

By: Commandc
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I Heart Sprout Wellness

Okay, so I spent the weekend shooting (and eating, yes eating–hold that thought) product for Sprout Wellness and OMG, I am totally in love. Sprout’s product line makes you want to get involved. Like, relationship involved. Since I’ve sworn off those things for like, ever, Sprout products are my new, perfect companion. I wasn’t lying when I said “eating” either. The body scrub, simply made of organic demerara sugar, organic extra-virgin coconut oil, and organic shredded coconut, is like a girl scout’s samoa times infinity… yum. Seriously, buy it here, now. Anyways, this is about to get weird, so here are the photos:

By: Commandc
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How to Create a Facebook Welcome Page for...

Alright homies, here’s a little ‘how to’ tip for which you’re going to love me forever. I recently built a couple of welcome pages for COMMAND C and Greenpoint Coworking. A welcome page is a professional way to convey to your fans who you are, show off some dope design skills, offer a deal, promote a sale, and brand your life away. We can help you design your welcome page or you can follow these simple steps and get it done yourself… These are the ones I created: 1. Install this Static FBML application by clicking “Add to My Page” 2. Click on Edit Page 3. Click on Apps, then click on Go to App 4. Enter HTML for your page. Hint: You can create an image and upload it to a …

By: Commandc
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