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Non-Profit Web Design: Acumen Fund

By: Mary Barbour

After Hurricane Sandy tore through Brooklyn a few weeks ago, we’re more aware than ever of how much we need the helpful companies out there who are doing everything they can to help the world. This month we’re taking a look at some companies who are doing just that – and backing it up with awesome web design and UI/UX.

Acumen Fund is a NYC based non-profit that has been working to combat poverty on a global scale. Their investment of time, energy and resources has continued to create awareness and generate funds to better the lives of millions of people around the world.

One of the best ways an organization can reach new audiences and celebrate a cause is by having a beautiful and easy-to-use website that clearly defines their identity alongside their mission. Acumen Fund’s site does exactly that.

The new Acumen site is  young, fun and colorful – complete with videos, maps and infographics while also facilitating commenting and social media interaction. The overall effect is a bold and friendly narrative arc of the company’s history. There is tons of content, but it’s clean and accessible, allowing users to explore it with ease and leave with a firm understanding of exactly what Acumen is doing to better the world.

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