eCommerce 101: Magento vs. Shopify vs. MarketPress
eCommerce is the general term for business transactions that occur on the internet. Everytime you shop for birthday gifts online, transfer money with PayPal, check your bank balance or bid on an awesome pair of roller skates on eBay, you are engaging in eCommerce.
We primarily use three different platforms for building eCommerce sites: Magento, Shopify, and a WordPress Plugin called MarketPress. A lot of times, our clients want to know what the all around “best” platform is. But it’s not that simple! There are lots of different factors that help us determine which one will work best for each particular client.
We encourage people to ask themselves: “What is the Number One Goal of my site?” (Remember: Your Website is an ecosystem and everything within it should support your main goal!) Are you planning to sell products or services at high volumes? Or does your site exist mostly to convey information about your company? This question should be forefront in your mind throughout the web design and development process, as it will help us create a satisfying guided path experience and user interface design.
Other important factors to consider when building an ecommerce site are payment processing and shipping. Do you want to handle transactions within your site or use a 3rd party service like PayPal? Will you be shipping your product from your office or warehouse or are you outsourcing distribution? Factors like this will help determine which level of eCommerce will best lend itself to your needs.
We’ll use the next few weeks on the blog to cover the differences between Magento, Shopify and MarketPress and how we work together with you to decide which one will work best. We’ll start with Magento next week!