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WordPress: Posts vs. Pages

By: Mary Barbour

Last week we outlined all the reasons why we use WordPress.  Now let’s take a look at the way WordPress works.

WordPress organizes content into posts and pages.

  • Posts are the basic structure upon which WordPress is built.
  • Pages are static URLs.

The biggest difference between posts and pages is that posts are comprised of ever-changing content; pages are not. Posts are designed to be easily shared across social media channels via commenting and other shareability plugins. Posts tend to be frequent and current – an important way to disseminate information, strengthen your brand and create a community. They can vary from new promotions to tips and suggestions and can have a prominent placement on your homepage or live in a dedicated blog section.

Pages are made up of content that changes less frequently. Think of an  about or testimonials page. Pages should be made up of the stuff you want your clients to see every time they look at your site, while posts should be a running feed of current updates and info related to your company. Dirty little secret: search engines love posts.

WordPress 101 gives you a quick video tutorial on posts and pages and how to use them most effectively. What information is important to have up permanently on your site? What kind of stuff do you want to change daily or weekly to keep your site fresh and exciting?  Using WordPress to monitor your permanent content vs. your ever-changing content can go a long way in strengthening your company identity.

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