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Case Study: Just Salad

By: lucia martinez

When Just Salad came to Command C for a full redesign, their site needed some updating and cohesion. Based on an old-school computer game feel, it was cute and kitschy, but distractingly busy in concentrated areas, leaving a lot of dead visual space.

Our first major revision was to make the site responsive, so it would translate well to mobile browsers and focus on the essentials for those users: menus, orders, locations. The mobile view also leverages geolocating and Google Maps to find the location closest to the user.

Next, we added a pretty sweet Google maps integration so customers could find them more easily:

Since Just Salad is a franchise business, we also added WordPress’ multi-site functionality.  With it, the user can switch between locations in various international regions.

This was a full-scope project for Command C: from a design perspective, you can see that we ditched the throwback game-inspired layout for one that showcases actual photos of produce, as well as a picture of Chef Laura, rather than the cartoons that dominated the older site.  (Potential restaurant customers should get to see the actual food immediately, always.)

Go ahead and check them out, and if you’re in New York or Hong Kong, place an order, too!

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