Case Study: The Brookeside Group
This was a full-scope redesign and development project that included rebranding, UI/UX design, and custom development on the WordPress platform. Our mission was to create a fresh and cohesive look and feel that communicated the company’s accessibility and professionalism. We leveraged WordPress’ flexibility to create unique page templates for each interface, and built a custom demo plugin that allows users to register for demos directly through the website. On the UX side of things, we strategically placed testimonials and calls to action to establish trust more quickly and offer a guided-path user experience.
Here’s what it looked like before: