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Ecommerce Analytics Without Context Leave You Wondering
If you are older than two, you can probably count. Counting is a good skill. What we can measure, we can change, according to social scientists. But counting things isn’t the same as understanding them. In 1993, if you had walked into the Gap in Charlotte, North Carolina, I might have greeted you at the door. I may have been the most welcoming teenager at the mall, but I was careless in another aspect of my job. On inventory day, my manager Karen got really upset at me for miscounting jeans. I remember raising my eyebrows and sharing a look with my coworkers as if to say, “Jeez, lady, what’s the big deal?” To me, I was just counting jeans, khakis and socks, but to her these numbers meant product tracking, theft …Read More
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